Marketing Manager

Zymo Research Corporation•Tustin, CA

5d•$85,000 - $105,000•Onsite

About The Position

As a Marketing Manager at Zymo Research, you will play a pivotal role in the marketing department, reporting directly to the Senior Marketing Manager. You will oversee online and offline marketing initiatives and manage special programs and promotions. The role calls for strong project management and tactical marketing skills to achieve marketing objectives and ensure the seamless execution of day-to-day marketing activities. You will help drive brand awareness, lead generation, and conversion through creative and strategic marketing, influencing cross-functional stakeholders and building alignment to achieve business objectives. The position is onsite at Zymo Research Corporation in Tustin, California. Zymo Research provides research tools and products for the scientific community across areas including DNA, RNA, epigenetics, microbiomics, protein, and yeast-based research. The estimated base compensation range is $85,000–$105,000. Compensation may vary based on factors including geographic location, experience, knowledge, skills, and abilities.

Requirements

At least 5 years of non-internship experience in integrated marketing campaign management within a corporate or agency environment.
Bachelor’s degree in marketing, business, communications, or a related field.
Proven experience developing and executing marketing campaigns that drive lead generation while managing multiple projects.
Demonstrated success developing and executing go-to-market strategies that drive results.
Strong analytical skills and proficiency with marketing analytics and project management tools.
Excellent communication and interpersonal skills.
Self-starter able to independently lead campaigns from briefing through execution.

Nice To Haves

Experience using marketing automation tools and AI technologies to streamline workflows, improve efficiency, and track marketing performance.
Knowledge of biotechnology or life sciences.

Responsibilities

Develop strategic planning briefs, lead campaign management, and execute go-to-market strategies and tactics.
Collaborate with the commercialization team and channel managers on multichannel campaigns to enhance brand awareness, generate leads, and drive conversions.
Partner with commercialization managers and cross-functional teams to manage campaign execution, using Monday to develop timelines, oversee budgets, and ensure deliverables are completed on schedule.
Author creative briefs and collaborate with the Creative Services team to develop marketing and communication assets aligned with campaign objectives.
Own the development, promotion, and execution of webinars and online events, including audience acquisition and registration growth.
Track and optimize marketing campaign performance, using data-driven insights to refine strategies and improve brand awareness, lead generation, and conversions.
Drive event and conference promotions, including developing and executing marketing plans, collateral, and promotional materials.
Assist with special brand marketing programs and promotions as assigned.