Marketing Manager

Polish National Credit Union•Chicopee, MA

2d•$74,540 - $111,810

About The Position

The Marketing Manager leads the Marketing department and is responsible for developing, executing, and evaluating Polish National Credit Union’s marketing strategies and initiatives. In partnership with the SVP, Retail, this role sets marketing priorities and leads multi-channel campaigns to support member acquisition, engagement, retention, cross-selling, brand awareness, and organizational growth. The manager oversees day-to-day departmental operations, projects, resources, and staff, while ensuring marketing work supports PNCU’s strategic objectives, member needs, and the communities it serves. The position collaborates with senior leadership and departments across the Credit Union, analyzes marketing performance and market opportunities, and maintains relationships with vendors, business partners, and community organizations. It also maintains responsibility for compliance with applicable regulations and Credit Union policies. The role is based in a normal office environment and requires travel for community and professional events, meetings, and other Credit Union activities.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
Progressive marketing experience, including developing and executing marketing strategies and campaigns, analyzing results, managing multiple projects, and collaborating across an organization.
Strong knowledge of marketing strategies, digital marketing tools, techniques, and channels.
Strong leadership, interpersonal, and communication skills.
Excellent verbal and written communication skills.
Strong strategic planning and project management abilities.
Strong analytical skills, including the ability to evaluate marketing data and campaign performance and make recommendations based on results.
Experience managing social media and digital content.
Experience with Adobe products and content management systems.
Proficiency in Microsoft Office.
Ability to manage multiple projects, priorities, and deadlines effectively.
Strong organizational skills and attention to detail.
Creative thinking and problem-solving abilities.
Ability to work independently and collaborate effectively across departments.
Ability to manage vendor, community, and business relationships effectively.
Significant trust, diplomacy, professionalism, discretion, and sound judgment.
Ability to lift up to 50 lbs.
Travel for community events, meetings, professional events, and other Credit Union-related activities is required.

Nice To Haves

Supervisory or leadership experience.
Financial institution or credit union marketing experience.

Responsibilities

Lead the day-to-day operations of the Marketing department and manage projects, campaigns, deadlines, and priorities.
Partner with the SVP, Retail to develop, recommend, and implement strategic marketing plans supporting PNCU’s objectives, member needs, and growth opportunities.
Plan, develop, execute, and evaluate multi-channel marketing campaigns, including digital, social media, print, advertising, and community outreach.
Develop and oversee marketing materials, advertisements, campaigns, promotional materials, and member communications while maintaining consistent brand messaging.
Monitor campaign performance and marketing metrics, identify opportunities, and recommend future initiatives.
Conduct market research and analyze member needs and behaviors, market trends, competitive activity, and growth and cross-selling opportunities.
Oversee PNCU’s social media presence and digital content to strengthen member engagement, community awareness, brand, and reputation.
Coordinate and oversee promotional, community, and professional events, including planning, marketing support, materials, and implementation.
Develop and maintain relationships with community organizations, business partners, marketing vendors, and other external partners.
Collaborate with senior leadership and departments across PNCU to identify marketing needs and develop strategies supporting products, services, organizational initiatives, and member growth.
Manage departmental projects and resources and partner with the SVP, Retail on Marketing department budget priorities and expenditures.
Provide leadership, direction, coaching, and development to Marketing staff, fostering creativity, collaboration, accountability, and professional growth.
Update the SVP, Retail and senior leadership on marketing initiatives, campaign performance, market trends, opportunities, and recommendations.
Maintain compliance with applicable federal and state regulations and Credit Union policies and procedures.
Complete required compliance training and other ongoing training assigned during the year.