Marketing Manager

Parrot Key Hotel & Villas•Key West, FL

25d

About The Position

Parrot Key Hotel & Villas is a relaxed, upscale island resort in Key West with tropical grounds, guest rooms and private villas, pools, and dining. The Marketing Manager will lead marketing initiatives to strengthen brand presence, attract guests, and support revenue growth while contributing to the guest experience. The role calls for a creative, results-driven marketer who can bring strategic thinking, innovative ideas, and leadership to a collaborative hospitality environment.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
Proven experience as a Marketing Manager in the hospitality industry.
In-depth knowledge of digital marketing strategies and tactics.
Strong analytical and problem-solving skills.
Excellent written and verbal communication abilities.
Creative mindset with a keen eye for design and branding.
Proficiency in marketing software and analytics tools.
Leadership skills and ability to collaborate effectively with cross-functional teams.

Responsibilities

Develop and implement strategic marketing plans to drive brand awareness and revenue growth.
Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media.
Manage the creation and execution of content for various marketing channels.
Conduct market research and analyze consumer trends to identify new opportunities.
Collaborate with internal teams to ensure consistent brand messaging and alignment.
Monitor and analyze marketing performance metrics to optimize campaigns and ROI.
Manage marketing budgets and allocate resources effectively.
Stay informed about industry trends and competitor activities.