Marketing Manager

Montecito Bank & Trust•Santa Barbara, CA

5d•Hybrid

About The Position

Montecito Bank & Trust is seeking a full-time Marketing Manager for its Marketing department. Based in Santa Barbara, California, the position offers a hybrid work schedule. The Marketing Manager turns the Bank’s marketing strategy into executed, measurable, and compliant campaigns across brand, digital, social, creative, and product marketing. This hands-on leadership role owns the annual integrated marketing roadmap, manages the people, agencies, and vendors who deliver it, and is accountable for results to executive leadership. The Marketing Manager partners with the Bank’s Personal, Small Business, Nonprofit, Commercial, and Wealth Management lines of business; develops working knowledge of the Bank’s deposit, lending, treasury, and wealth products; and works with IT and internal developers on the website and digital experience. Marketing materials are reviewed with Legal and Compliance to ensure accuracy, fairness, and regulatory readiness. The role combines strategic and tactical work and helps build stronger community connections with the brand.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent work experience.
8–10 years of progressive marketing experience in a highly regulated industry, including formal legal, regulatory, and compliance review.
3–5 years of proven experience in a supervisory or management role.
Demonstrated success planning and executing multi-channel campaigns, managing advertising production, and managing a website.

Nice To Haves

MBA or professional certifications.
Banking or financial services marketing experience, ideally involving deposit, lending, and small business products.

Responsibilities

Partner with the Director to develop and regularly update the annual integrated Marketing Roadmap and 360-degree communication plans for the brand and each line of business, covering TV, radio, outdoor, print, social, display, search, site messaging, and email.
Translate business objectives, including deposit growth, loan origination, new-to-bank households, cross-sell, and commercial pipeline, into campaign strategies with clear KPIs.
Use audience segmentation and customer insight to tailor messaging for consumers, small businesses, nonprofits, commercial clients, and wealth clients.
Lead paid search, paid social, programmatic display, video/TV, and geo-targeted campaigns, with accountability for targeting, budget pacing, and results.
Oversee email, SMS, and other lifecycle marketing programs with Operations and Compliance.
Partner with IT and internal developers on the roadmap, UX/UI, content, and prioritization for the public website and digital marketing assets.
Partner with key Bank departments to develop clear, accurate, and compelling value propositions and launch messaging for priority products and services.
Work with data analysts to manage the marketing dashboard and report on KPIs, including product adoption, segmentation growth, media efficiency, ROI, cost per acquisition, and customer lifetime value.
Manage the people, agencies, and vendors who deliver the marketing roadmap and be accountable for results to executive leadership.