Marketing Manager

Rob Levine Law • Warwick, RI

5d

About The Position

We are seeking an experienced, well-rounded Marketing Manager to support and manage day-to-day marketing operations for a growing firm. The role is suited to someone who thrives in a dynamic environment, understands the demands of legal marketing, and has hands-on experience with multi-location strategy, digital advertising, SEO, and project workflow management.

The Marketing Manager will oversee projects, coordinate campaigns, supervise team members and vendors, and ensure marketing initiatives support firm goals. Working closely with the Director of Marketing and cross-functional leaders, this person will maintain consistent branding, drive quality lead generation, and optimize performance across channels.

Requirements

• 8+ years of marketing experience, preferably in a law firm or professional services environment.
• Experience marketing for multi-location or multi-state businesses.
• Proficiency in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools.
• Strong understanding of digital marketing KPIs, attribution, and reporting.
• Proven experience managing projects, supervising team members, and leading vendors or agencies.
• Excellent copywriting, communication, and organizational skills.
• Ability to thrive in a high-volume, fast-paced environment.
• Strong project management background, including experience using platforms like Monday.com or similar.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Responsibilities

• Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels.
• Manage marketing calendars, timelines, workflows, and campaign priorities.
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media.
• Support brand consistency across all markets, platforms, and practice areas.
• Lead cross-department communication to align marketing initiatives with intake, operations, and business needs.
• Manage SEO strategy, including on-page optimization, technical updates, keyword planning, and performance reporting.
• Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms.
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization.
• Collaborate with agencies or internal teams to ensure KPIs are met.
• Track and report on ROI, cost per lead, conversion rates, and channel performance.
• Manage marketing projects from concept to execution.
• Oversee vendor, contractor, and agency relationships.
• Supervise junior marketing staff, providing mentorship, feedback, and performance support.
• Ensure deadlines are met and projects are delivered to a high standard.
• Implement workflow, approval, and documentation processes.
• Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing.
• Review and approve creative assets, messaging, and brand materials.
• Monitor SEO performance and recommend content improvements.
• Collaborate with internal writers and attorneys to ensure accuracy and compliance.
• Produce weekly and monthly performance data.
• Analyze trends in intake data, ad spend, traffic, rankings, and engagement.
• Recommend improvements for efficiency, lead quality, and user experience.

Benefits

• Competitive salary and performance-based incentives.
• Health, dental, and vision benefits.
• 401(k) plan with employer match.
• Opportunities for professional development and growth.
• Collaborative and mission-driven environment where innovation is encouraged.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager