Marketing Manager

Cushman & Wakefield•Tampa, FL

2d•$97,750 - $115,000

About The Position

The Marketing Manager leads a team of approximately 5–8 Marketing Specialists and Senior Marketing Specialists in developing and executing strategic property marketing programs for Brokerage Teams and Investor Clients. In partnership with Property Marketing COE leadership and teams such as Design, Content, Web/Video, and Digital Marketing, the manager provides day-to-day leadership, coaching, workload management, and strategic guidance to support timely, consistent, high-quality marketing solutions. The role is both a people leader and a senior marketing advisor. It helps team members turn business objectives into effective marketing strategies and builds strong relationships with brokerage professionals, clients, and cross-functional partners. The manager also drives operational excellence, accountability, process adoption, and continuous improvement across the Property Marketing COE. The position calls for an organized, strategic, motivated leader with strong marketing expertise who enjoys developing people and working in a fast-paced, collaborative, entrepreneurial sales environment.

Requirements

Bachelor's degree.
5–8 years of senior-level marketing experience.
Strong understanding of integrated marketing strategy, including branding, print and digital marketing, email marketing, websites, presentations, advertising, and other property marketing channels.
Strong people leadership skills, including the ability to coach, develop, motivate, and hold team members accountable.
Ability to manage both high-performing employees and employees requiring additional coaching, direction, or performance management.
Strong business acumen and ability to understand brokerage and client objectives and translate them into effective marketing strategies.
Excellent project management, organizational, and prioritization skills, including the ability to oversee multiple projects and team workloads simultaneously.
Strong interpersonal and communication skills, with confidence working with senior brokerage professionals, clients, leadership, and cross-functional partners.
Ability to navigate challenging conversations, manage expectations, solve problems, and provide clear recommendations.
Ability to interpret workload, project, and performance data and use insights to inform management and resource decisions.
Strong attention to detail while maintaining strategic perspective and understanding broader business objectives.
Self-motivated and proactive, with initiative, sound judgment, and ability to work effectively in a collaborative team environment.
Commitment to operational excellence, continuous improvement, and developing high-performing teams.

Nice To Haves

Previous experience managing, mentoring, or leading marketing professionals.
Commercial real estate marketing experience.
Experience in a fast-paced, client-facing, professional services, agency, or sales-driven environment.
Experience with project management platforms and marketing technology.

Responsibilities

Lead and manage approximately 5–8 Marketing Specialists and Senior Marketing Specialists, providing day-to-day leadership, coaching, mentorship, and performance management.
Set clear expectations and accountability while supporting collaboration, professional growth, and high performance.
Coach team members based on their strengths, development needs, and career goals, and provide stretch opportunities.
Conduct regular one-on-ones, provide ongoing feedback, support performance reviews, and address performance or behavioral concerns as needed.
Support onboarding and training, and reinforce Property Marketing COE processes, tools, standards, and best practices.
Strengthen the team's marketing expertise, strategic thinking, project management, client service, and communication skills.
Foster collaboration, knowledge sharing, problem solving, and partnership across markets and disciplines.
Serve as a senior marketing resource and strategic advisor to Marketing Specialists, Brokerage Teams, and key stakeholders.
Guide property marketing strategies to align with client objectives, target audiences, positioning, and business goals.
Help translate property information, market dynamics, and brokerage objectives into clear marketing strategies and campaigns.
Provide strategic oversight for high-profile, complex, or sensitive assignments and support client and brokerage conversations when appropriate.
Build and maintain relationships with Brokerage Teams and stakeholders, identifying opportunities to improve service and partnerships.
Coach team members on managing broker and client expectations, navigating difficult conversations, and making thoughtful marketing recommendations.
Ensure marketing recommendations and deliverables meet quality standards and reinforce Cushman & Wakefield's brand and market position.
Partner with National Property Marketing COE leadership to develop, implement, and improve practices supporting operational excellence and a scalable marketing model.
Oversee workload and resource allocation based on project complexity, deadlines, capacity, and team member strengths.
Monitor project activity, deadlines, and workload to identify capacity challenges, project risks, or service issues.
Ensure adherence to workflows, project management practices, service-level expectations, and Property Marketing COE processes.
Use project management tools, reporting, and team data to assess workload, productivity, resource needs, and improvement opportunities.
Communicate team capacity, performance, challenges, and resource needs to leadership.
Identify recurring workflow or service challenges and develop solutions to improve efficiency, consistency, and stakeholder experience.
Support rollout and adoption of new processes, tools, technologies, and marketing capabilities.
Partner with Graphic Design, Content, Web/Video, Digital Marketing, and other internal teams to deliver integrated property marketing solutions.
Ensure Marketing Specialists scope projects effectively, communicate objectives, provide clear direction to creative partners, and manage projects through completion.
Help resolve workflow, communication, and project challenges between Marketing and cross-functional teams.
Build relationships with colleagues in similar roles to promote national collaboration, consistency, and sharing of best practices.
Participate in Property Marketing COE initiatives, training, process development, and strategic programs as needed.
Stay current on commercial real estate marketing trends, emerging technologies, digital marketing capabilities, and industry best practices, and share relevant knowledge with the team.