Marketing Manager

Life Time Inc.

5d•$70,000 - $97,000

About The Position

Life Time’s Marketing Manager roles lead the development and execution of member-centric marketing strategies and campaigns to support membership acquisition, retention, engagement, and business growth. Depending on the portfolio or assignment, the role may focus on Dynamic Personal Training, nutrition, or club-level acquisition marketing. Responsibilities include interpreting member and business insights, planning multi-channel campaigns, coordinating marketing channels and cross-functional partners, monitoring results, and recommending optimizations. The position works autonomously on assigned strategies, may manage up to two direct reports, and collaborates across marketing and the wider organization. For the Dynamic Personal Training portfolio, the role leads moderately complex, multi-channel campaigns across at least three core businesses, which may include personal training, Pilates, Dynamic Stretch, fitness challenges, nutrition coaching, and metabolic testing. The manager helps align marketing with product, pricing, and operational strategies, directs creative development, tests campaign approaches, and reports performance. For the Nutrition Portfolio, the manager develops integrated strategies to grow awareness, engagement, lead generation, and revenue across nutrition coaching, supplements, and the Life Time Health & Wellness Hub. The role connects in-club experiences with digital channels and serves members, clients, and non-members. It works with business teams, registered dietitians, nutrition coaches, supplement experts, and marketing partners to translate health and wellness topics into clear, member-centric marketing and measurable results. For club-level acquisition marketing, the role analyzes club performance and lead funnels, develops monthly marketing plans, executes owned-channel marketing, and coordinates recurring analysis and reporting using multi-agent AI workflows. The manager turns performance insights into actions with channel owners and club leadership and presents results and recommendations to stakeholders.

Requirements

Bachelor’s degree in a related field; the Nutrition Portfolio role also accepts equivalent experience and lists Marketing, Communications, Business, Nutrition, or Health & Wellness as relevant fields.
At least 6 years of relevant marketing experience for the Dynamic Personal Training and club-level acquisition roles; at least 5 years in marketing, brand management, digital marketing, or a related discipline for the Nutrition Portfolio role.
Demonstrated ability to develop and execute moderately complex omni-channel or integrated marketing strategies.
Excellent customer service, project management, written, verbal, and presentation skills.
Working knowledge of Microsoft Excel; advanced Excel knowledge is required for the club-level acquisition role.
Ability to analyze data, synthesize insights, define problems, establish facts, draw valid conclusions, and recommend solutions.
Ability to direct work, coach, and develop team members.
For club-level acquisition marketing, ability to analyze multi-location performance and turn insights into action, plus hands-on experience using AI tools to automate analysis or reporting workflows.
For the Nutrition Portfolio, experience in health, wellness, nutrition, supplements, fitness, healthcare, or consumer lifestyle brands; experience supporting e-commerce and transactional marketing; and understanding of health, nutrition, and supplement marketing guidelines.
For the Nutrition Portfolio, experience with customer journeys and lifecycle marketing across digital and physical touchpoints, business performance data, consumer insights, market trends, cross-functional initiatives, KPIs, complex projects, budgets, timelines, and team leadership.
For the Dynamic Personal Training role, above-average knowledge of exercise and nutrition fundamentals; ability to communicate professionally with field personnel; knowledge of standard office procedures and computer software; creative content skills, including use of an iPhone and video-editing tools; and ability to learn and use AI capabilities for brand-right marketing.
For the Dynamic Personal Training role, ability to work cross-functionally, manage time effectively, learn quickly, ask appropriate questions, and work in a corporate office or local club for the majority of the time.

Nice To Haves

CRM proficiency.
Ability to handle ambiguity, adapt quickly to change, and manage multiple tasks, sometimes against tight deadlines.
Working knowledge of Adobe Creative programs.
For the club-level acquisition role, experience building or managing multi-agent AI workflows.
For the Nutrition Portfolio, experience marketing across both physical retail or in-club environments and digital ecosystems.
For the Nutrition Portfolio, Registered Dietitian, Nutrition Coaching, or Certified Personal Training credentials.
For the Nutrition Portfolio, an MBA or advanced degree in Marketing, Business, Health & Wellness, or a related field.

Responsibilities

Gather and use consumer, member, business-performance, and market insights to identify strategic opportunities.
Develop and execute moderately complex, integrated, multi-channel marketing strategies and campaigns to support acquisition, retention, engagement, lead generation, conversion, and revenue growth.
Align marketing strategies with product, pricing, operational, and business objectives through collaboration with business and technology partners.
Partner with channel owners to optimize and execute strategies in line with channel best practices.
Direct marketing asset creation with the internal creative team, from concept through delivery.
Develop, execute, and report on testing plans to improve performance.
Measure marketing performance against defined metrics and KPIs, working with channel and analytics teams to identify optimizations.
Package and deliver campaign or club-level results, insights, and recommendations to stakeholders.
For the Nutrition Portfolio, coordinate marketing across in-center touchpoints and digital, e-commerce, and transactional channels, tailoring strategies to different audiences and customer-journey stages.
For club-level acquisition marketing, analyze club-level performance against forecasts, including join sources and the lead funnel, and identify at-risk clubs and opportunities.
Develop monthly marketing plans aligned to unit goals, offers, and campaign themes, and manage owned channels such as email, app, and web to drive acquisition.
Coordinate recurring analysis and reporting through multi-agent AI workflows and validate outputs for accuracy before delivery.
Hire, manage, coach, and develop direct reports and broader team members while fostering accountability and collaboration.
Attend business meetings and functions as needed and travel to clubs to capture content when needed.

Benefits

Fully subsidized membership.
Discounts on Life Time products and services.
401(k) retirement savings plan with company discretionary match for team members age 21 and older.
Training and professional development.
Paid sick leave where required by law.
For eligible full-time team members: medical, dental, vision, and prescription drug coverage.
For eligible full-time team members: short-term and long-term disability insurance and life insurance.
For eligible full-time team members: pre-tax flexible spending and dependent care plans.
For eligible full-time team members: parental leave and adoption assistance.
For eligible full-time team members: paid time off, including 5 to 20 vacation days per calendar year based on tenure, and paid sick leave.
For eligible full-time team members meeting the required income threshold: deferred compensation plan.