Marketing Manager

Century Communities, Inc.•Bothell, WA

15h•$85,000 - $109,000

About The Position

The Marketing Manager partners with the Corporate Marketing team to develop and launch community-specific marketing plans, create effective product positioning, and drive engagement and sales at on-site communities. The role implements marketing plans and budgets, coordinates marketing materials and signage, supports digital and social media efforts, evaluates campaign performance, and helps plan events and other community marketing activities. The position also conducts site visits and market analysis and collaborates with internal teams, vendors, sales staff, and real estate contacts.

Requirements

Ability to work in a high-energy, high-intensity, rapidly evolving environment.
Knowledge of sales and marketing concepts.
Strong verbal and written communication skills.
Data-driven approach and strong analytical skills.
Up-to-date knowledge of online marketing trends and measurement best practices.
Ability to maintain effective working relationships with customers, contracted agencies and workers, coworkers, and supervisory personnel.
Excellent organizational skills and attention to detail.
Bachelor’s degree preferred, or equivalent work experience, preferably in Marketing, Communications, or a related field.
At least 5 years of marketing experience.

Nice To Haves

Residential homebuilding marketing experience is strongly preferred.
Prior experience working with a corporate marketing team is a plus.
Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Responsibilities

Implement the annual multi-channel marketing plan, budget, and execution schedule.
Draft creative briefs for the Corporate Marketing team to create deliverables supporting marketing plans and community sales needs.
Manage marketing collateral requests from the on-site sales team.
Manage requests for permanent and temporary signage and coordinate with vendors on community signage and off-site directionals.
Partner with stakeholders on strategy for division-specific social media posts and manage public responses.
Send targeted email blasts through LassoCRM and MailChimp and oversee list management.
Create promotional landing pages and maintain the Division’s presence on CenturyCommunities.com, including inventory home management, adding new communities, and drafting plan and community descriptions and promotional messaging.
Work with Corporate Marketing to develop and launch community-specific marketing plans and product positioning; coordinate with Corporate Marketing Account Managers to request and review deliverables and meet scheduling objectives.
Enhance the Division’s Google footprint in partnership with Corporate Marketing’s in-house digital marketing team.
Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
Conduct weekly site visits to review campaigns, develop ideas and messaging for each marketing window, and evaluate signage, flags, and sales office condition.
Generate ideas to engage Realtor contacts and establish relationships with new broker offices.
Support planning and execution of special events, including community grand openings, re-launch events, and Realtor events.
Coordinate interior and exterior photography of new communities and product lines for company marketing materials.
Conduct market analysis and monitor competitive activity for new and existing communities.
Attend industry events and expos, as well as new community grand openings and events.
Perform other duties as needed or assigned.