Marketing Manager

Trustar Bank•McLean, VA

8h•Onsite

About The Position

Trustar Bank is seeking an experienced Marketing Manager to design, create, and deliver marketing and communications programs that support the growth of the Bank’s brand, services, and products. The role develops and executes marketing plans aligned with the Bank’s strategic goals and supports business development through campaigns for deposits, loans, treasury management clients, and new accounts. The Marketing Manager manages the Bank’s public communications and image across social media, public events, digital channels, and printed materials. The role maintains consistent brand messaging, creates and updates marketing materials, manages daily marketing requests, maintains the marketing book, and is responsible for the design and maintenance of the website. It also coordinates vendors, sponsorship inquiries, events, and communications with stakeholders and clients. The position gathers and analyzes consumer, competitor, market, and internal data; tracks campaign and channel performance; and ensures marketing materials comply with banking regulations. The role requires strong writing, research, analytical, presentation, organizational, creative, problem-solving, and communication skills, along with the ability to manage multiple assignments and meet deadlines. This is an in-office position.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or another field.
At least five years of experience in marketing, customer relations, event planning, or a combination of these areas.
Strong writing skills, including strong writing and grammatical skills.
Strong social media experience and acumen.
Proficiency with computer applications, including Microsoft Word and Excel.
Strong working skills with WordPress, Canva, and social media channels.
Excellent analytical and presentation skills, including the ability to handle multiple assignments simultaneously.
Ability to work efficiently under pressure and meet firm deadlines, both independently and as part of a team.
Creativity and resourcefulness.
Effective communication and interpersonal skills for working with clients.
Problem-solving skills and the ability to analyze systems and data and suggest solutions.
Advanced knowledge of marketing principles and understanding of new technologies.
Strong copyright skills and the ability to adapt technical material for a broad audience.
Strong research skills to acquire market information and respond to questions from managers, members, clients, and the public.
Professional conduct and appearance, and the ability to foster an approachable, collaborative work environment.
Self-motivation, competence, energy, and creativity.
Ability to interpret financial information and use it to tell a story.

Nice To Haves

Prior experience in banking is highly preferred.

Responsibilities

Create and execute marketing plans for future growth in alignment with the Bank’s strategic goals.
Source data and create reports about initiatives, social media, products, and related activities.
Manage communication with the public and maintain the Bank’s favorable public image through social media, public events, and other media.
Protect and strengthen the Bank’s brand through consistent messaging across branches, digital channels, and printed materials.
Order marketing supplies, brochures, and other materials.
Maintain the marketing book and ensure promotions, articles, advertisements, and other content are included and updated.
Create, organize, maintain, revise, and deliver marketing materials, including promotions, flyers, presentations, and articles, for the public and staff.
Manage the marketing request ticket system daily to provide timely responses to departments.
Support business development by creating campaigns to attract deposits, loans, treasury management clients, and new accounts.
Arrange preparatory meetings for trade shows, seminars, and events.
Develop draft advertising layouts and text for management review and approval.
Gather materials about competing companies.
Consult with printing companies and design representatives about project requirements.
Collaborate with Bank personnel and outside individuals and groups.
Design and maintain the website.
Serve as liaison with vendors.
Collect and configure consumer, competitor, market-condition, and internal data for analysis, using appropriate techniques and software.
Track key metrics such as website traffic, lead generation, account openings, campaign ROI, and customer engagement.
Ensure marketing materials comply with banking regulations.
Prepare press releases, website updates, and event announcements as needed.
Act as the primary contact for sponsorship inquiries and coordinate approved programs, ensuring sponsorships are completed before presentation to senior management.
Draft communications with Bank stakeholders and clients.
Organize corporate events, including catered events, staff events, the annual shareholder meeting, and presentations or keynote appearances for customers and prospective customers.