Marketing Manager

Vinarosa Resort and Spa • Santa Rosa, CA

6d

About The Position

The Marketing Manager supports the execution of integrated marketing initiatives to elevate awareness, engagement, and revenue across Vinarosa Resort & Spa. Reporting to the Director of Sales & Marketing, the role coordinates social media, content development, email marketing, public relations, partnerships, digital marketing initiatives, and promotional campaigns. Success requires strong project management skills, creativity, attention to detail, and an interest in luxury hospitality, storytelling, and guest experience across the resort and its outlets.

The role manages social media and resort website content, supports digital advertising, SEO, email campaigns, CRM and marketing databases, and tracks marketing performance. It also coordinates media visits, influencer stays, photography projects, partnerships, and promotional materials. The Marketing Manager serves as a steward of the resort brand and coordinates timelines, vendors, creative assets, and approvals while supporting marketing initiatives across sales, spa, food and beverage, events, and resort operations.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration, or a related field preferred.
• One to three years of marketing, communications, hospitality, public relations, social media, or related experience preferred.
• Strong written, verbal, editing, and proofreading skills.
• Working knowledge of social media platforms and social media management tools.
• Working knowledge of email marketing platforms and CRM systems.
• Proficiency with Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint.
• Ability to manage multiple projects in a deadline-driven environment.
• Strong analytical skills and ability to interpret performance data and marketing metrics.
• Professional appearance and demeanor consistent with luxury hospitality standards.
• Ability to sit, stand, walk, bend, reach, and perform repetitive motions for extended periods.
• Ability to occasionally lift and carry up to 25 pounds.
• Ability to operate standard office equipment.
• Ability to attend events, photo shoots, promotional activities, and community functions as required.
• Ability to work evenings, weekends, and holidays when business needs require.

Nice To Haves

• Hospitality, luxury resort, winery, wellness, tourism, or destination marketing experience.
• Experience with email marketing platforms and content management systems.
• Experience with Canva, Adobe Creative Suite, photography, and video editing tools.

Responsibilities

• Manage social media channels with input from the Director of Sales and Marketing and collaboration with departmental leads.
• Coordinate and execute social media strategies across resort channels.
• Develop content calendars and support seasonal campaigns, promotions, events, and resort initiatives.
• Create written, photographic, and video content showcasing the resort experience.
• Monitor social engagement and community interactions and help build relationships with guests, influencers, and brand advocates.
• Maintain resort website content, landing pages, and third-party listings for brand consistency and accuracy.
• Support digital advertising initiatives through asset management and coordination with agency partners.
• Assist with SEO, content updates, campaign tracking, and performance reporting.
• Coordinate media visits, influencer stays, photography projects, and content collaborations.
• Draft press releases, media communications, and partnership materials.
• Support community partnerships, sponsorships, and local engagement opportunities.
• Manage and maintain marketing databases and first-party guest data.
• Assist in creating, scheduling, and deploying email campaigns.
• Track marketing performance metrics and support reporting.
• Ensure marketing materials reflect the resort’s luxury positioning and brand standards.
• Coordinate project timelines, vendors, creative assets, and approvals across departments.
• Support sales, spa, food and beverage, events, and resort operations teams with marketing initiatives and promotional efforts.
• Perform other duties as assigned by the Director of Sales and Marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level