Marketing Manager

Desert Financial Credit Union • Phoenix, AZ

8d • Hybrid

About The Position

The Marketing Manager drives SwitchThink Solutions' (STS) digital marketing and lead generation efforts in support of year-over-year business growth. This experienced individual contributor plans, builds, and optimizes B2B digital campaigns in HubSpot; creates written, visual, and video content; and uses analytics to continuously improve performance. Working closely with the VP of STS Marketing, STS Sales, and STS Product Management, the role owns tactical campaign decisions and brings an “AI-first” mindset to every stage of marketing execution—using AI tools daily and helping build AI agents and automations that will shape how STS markets in the future. This is a hybrid position based in Phoenix, Arizona.

The role includes planning and launching multi-channel HubSpot campaigns; developing B2B copy and visual and video content; measuring campaign results and optimizing performance; managing SEO and social media; researching markets and competitors; and applying AI tools and automated workflows to improve marketing output and efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or an equivalent combination of education and experience.
• At least 4 years in a digital marketing role, including B2B marketing experience.
• Demonstrated ability to plan and execute integrated digital campaigns that generate qualified B2B leads and pipeline.
• Demonstrated ability to manage multiple campaigns and deadlines simultaneously with attention to detail.
• Demonstrated ability to build emails, landing pages, workflows, lead scoring, and reports in HubSpot; working knowledge of Mailchimp.
• Demonstrated ability to produce and edit persuasive, on-brand copy for web, email, social, blogs, and advertisements.
• Working knowledge of Google Analytics, Google Search Console, and HubSpot analytics to measure and improve results.
• Demonstrated ability to use social media management tools such as Hootsuite and/or Sprout Social for scheduling, monitoring, engagement, and reporting.
• Demonstrated ability to use graphic design tools such as Canva or similar for graphics and presentations, and to capture and edit video for campaigns.
• Demonstrated ability to use AI tools such as Claude, ChatGPT, or Microsoft 365 Copilot for daily work, as well as AI agent builders and automated workflows.
• Ability to build relationships and influence Sales, Product, executives, and vendors without direct authority.

Nice To Haves

• At least 1 year of experience in marketing technology, SaaS, or fintech solutions to banks or credit unions.
• Working knowledge of Semrush and/or Ahrefs for keyword research, site audits, backlinks, and competitive analysis.
• Google Analytics certification.
• HubSpot certification, such as Inbound Marketing or Marketing Hub Software.

Responsibilities

• Plan, build, and launch multi-channel digital campaigns in HubSpot, including email, landing pages, forms, workflows, lead nurturing, and lead scoring.
• Partner with STS Sales and Product Management to align campaigns with product launches, sales priorities, and pipeline goals, and make tactical decisions about campaign timing, audience, channel, and messaging.
• Maintain campaign calendars and manage HubSpot contact lists, segmentation, and CRM data hygiene to support accurate lead generation and attribution.
• Write B2B copy for social media posts, digital advertisements, marketing emails, blog posts, case studies, and website pages that reflects the STS brand voice.
• Translate technical product capabilities into business value messaging for executive and practitioner audiences at client and prospect institutions.
• Design visual campaign elements, including social graphics, ad creative, email and landing page assets, and presentations, using Canva and similar tools while following brand standards.
• Capture, edit, and publish short-form and long-form video for campaigns, events, product demos, and social channels.
• Use Google Analytics, Google Search Console, and HubSpot reporting to track campaign performance, website traffic, conversion paths, and lead-generation KPIs.
• Build recurring performance reports and dashboards, and recommend and implement data-driven refinements such as A/B testing and audience or content adjustments.
• Optimize web content, blogs, and marketing materials for search engines and social media algorithms.
• Schedule, publish, and monitor social content and engagement through Hootsuite, Sprout Social, or similar platforms.
• Analyze customer preferences, business trends, and competitor marketing strategies to identify opportunities and inform campaign planning.
• Monitor trends in social media, digital marketing, and the financial technology and credit union industry, and share insights with STS Marketing, Sales, and Product teams.
• Use AI tools such as Claude, ChatGPT, and Microsoft 365 Copilot for campaign planning, content creation, research, and analysis.
• Help design, test, and operate AI agents and automated workflows that increase marketing output and efficiency.
• Perform other job duties as assigned.

Benefits

• Great benefits and generous compensation package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level