Marketing Manager

South State Bank • Winter Haven, FL

5d • $87,282 - $139,425

About The Position

The Marketing Manager develops, executes, and optimizes multi-channel marketing strategies to drive awareness, customer acquisition, and revenue growth. The role oversees campaign planning, content development, analytics, and cross-functional coordination to ensure marketing initiatives align with business objectives.

As the primary marketing lead and strategic partner for assigned Lines of Business, the Marketing Manager aligns marketing efforts with business goals and priorities. The role owns marketing strategy and planning, directs campaign execution, coordinates with internal teams and external partners, provides direction to Marketing Specialists and vendors, and manages marketing budgets. It also identifies risks, dependencies, and gaps for Marketing Leadership Team consideration and proactively collaborates with business leaders on strategic plans and roadmaps.

The position requires a bachelor's degree in Marketing, Business Administration, Communications, or a related field, and 7–10 years of marketing experience. Financial marketing experience is preferred. The role requires frequent computer use and the ability to communicate in person, by phone, and electronically. Office-based positions operate in a typical office environment; remote or hybrid positions require a secure, distraction-free setting and reliable cable or fiber internet. Hybrid employees report to a physical company location as directed by their manager.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 7–10 years of marketing experience.
• Proven track record of successful marketing campaign planning and execution.
• Strong understanding of digital marketing channels, including social media, email marketing, and SEO/GEO.
• Ability to write and edit marketing content.
• Familiarity with A/B testing, attribution models, and funnel analytics.
• Budget management experience.
• Ability to think strategically and creatively.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills.
• Ability to work collaboratively and lead a team in a fast-paced environment.
• Ability to communicate in person, by phone, and through electronic channels.
• Ability to use a computer frequently, including typing and maintaining sustained attention to a monitor.
• Ability to sit, walk, and/or stand for extended periods and to bend and reach.

Nice To Haves

• Financial marketing experience.

Responsibilities

• Serve as the primary marketing lead and strategic partner for assigned Lines of Business, aligning marketing efforts with business goals and priorities using creative briefs.
• Own marketing strategy and planning, including campaign direction, messaging frameworks, channel selection, and KPI definition.
• Lead cross-functional coordination with Lines of Business leaders, the broader MarCom team, and external partners to ensure cohesive execution.
• Provide direction and prioritization to Marketing Specialists and vendors, ensuring work is appropriately scoped and aligned with objectives.
• Oversee marketing budgets, including forecasting, allocation, approvals, and performance tracking.
• Make final decisions on considerations, timing, and escalation when constraints arise.
• Flag risks, dependencies, or gaps to the Marketing Leadership Team to support proactive decision-making.
• Proactively collaborate with Lines of Business leaders on strategic planning and roadmap items, involving Executive MarCom leadership when necessary for in-person meetings.
• Take ownership of tasks and challenges encountered in the operation of the assigned position.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager