Marketing Manager

Teledyne Technologies•Milpitas, CA

2d•$150,400 - $200,500

About The Position

Teledyne LeCroy seeks a strategic, results-driven, collaborative Marketing Manager to lead global marketing initiatives for its Protocol Solutions Group. The role develops and executes integrated strategies to increase customer engagement, generate leads, accelerate product adoption, and drive revenue growth. Acting as a primary link among Product Management, Sales, Regional Marketing, and external partners, the Marketing Manager supports consistent messaging and effective worldwide go-to-market execution for test and measurement solutions. The role calls for business and marketing expertise, strong communication and project leadership skills, and experience marketing complex technologies to engineering and enterprise customers. The Marketing Manager supports growth initiatives and global marketing plans, leads product go-to-market and launch planning, and oversees product positioning, messaging, campaigns, content, demand generation, events, regional alignment, analytics, and sales enablement. Key deliverables include marketing and product launch plans, campaign strategies, digital marketing programs, event plans and budgets, KPI dashboards, executive reports, and lead-generation and pipeline metrics.

Requirements

Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field.
At least 7 years of experience in B2B marketing, product marketing, technical marketing, or marketing communications.
Experience marketing technology, engineering, software, electronics, semiconductor, networking, storage, communications, or test-and-measurement products.
Demonstrated success managing product launches and integrated marketing campaigns.
Strong written, verbal, presentation, and storytelling skills.
Experience working in cross-functional global organizations.
Excellent project management and organizational skills.
Proficiency with digital marketing platforms, CRM systems, analytics tools, and marketing automation technologies.

Nice To Haves

Experience in test and measurement, protocol analysis, semiconductor, datacenter, AI infrastructure, networking, storage, wireless, or video technologies.
MBA or advanced degree.
Experience supporting global sales organizations and channel partners.
Familiarity with AI-driven marketing tools, SEO strategy, content management systems, and web analytics.
Experience managing agencies, contractors, or marketing team members.
Salesforce and Pardot expertise.

Responsibilities

Partner with executive leadership and Product Management to support growth initiatives, product launches, market expansion, and strategic priorities.
Support the Marketing team in executing global marketing plans aligned with company business objectives.
Monitor industry trends, customer needs, competitive activity, and emerging technologies; identify opportunities, threats, and marketing priorities.
Manage strategic relationships with special interest groups and industry leaders.
Lead go-to-market planning, product launch plans, and commercialization strategies for new products and services.
Partner with Product Management to define product messaging, positioning, differentiation, target audiences, use cases, and value propositions.
Work with Program and Marketing Communications teams to develop communication strategies for brand awareness, product awareness, and new offerings.
Lead launch activities for new hardware, software, and services.
Oversee customer success stories, technical articles, webinars, and application-focused content.
Plan and execute campaigns involving press releases, customer announcements, newsletters, advertising, industry publications, and social media.
Create and maintain sales enablement materials, presentations, datasheets, brochures, videos, and other customer-facing content.
Support pricing, promotional programs, channel initiatives, and market awareness campaigns.
Manage newsletters, press releases, announcements, thought leadership content, and media and analyst communications.
Own campaign strategy across digital and traditional channels.
Work with digital marketing and web teams to optimize website content, SEO, AI-driven search visibility, analytics, and user engagement.
Manage SEO strategy, website optimization priorities, and Google Ads strategy and spending; direct AI-search visibility initiatives.
Develop and execute multi-channel demand-generation campaigns, including email, social media, webinars, search marketing, and content marketing.
Monitor and optimize campaign effectiveness using data-driven insights; improve lead quality, conversion rates, marketing ROI, and funnel performance.
Plan, coordinate, and manage participation in trade shows, conferences, partner events, customer seminars, and technical training activities.
Coordinate event objectives, messaging, and follow-up; measure event effectiveness and pipeline contribution.
Coordinate marketing initiatives across North America, EMEA, and Asia-Pacific.
Work with Product Management, Sales, Customer Support, and external partners to execute marketing initiatives; support regional sales organizations with campaigns, tools, and localized programs.
Facilitate alignment between global and regional business priorities.
Manage Salesforce dashboards and reporting, track campaign performance, measure marketing ROI, and deliver executive reporting and recommendations.
Define sales support requirements, ensure sales teams have appropriate tools and content, and support regional marketing and sales organizations.