Marketing Manager - Hotel

Marriott Vacations Worldwide•Westin Maui Resort and Spa, HI

About The Position

The Marketing Manager oversees day-to-day marketing activities and develops the competence and performance of the marketing workforce. The role includes delegating work and managing recruitment, selection, training, motivation, recognition, coaching, conflict resolution, and employee performance. The manager analyzes data and reports to monitor tour flow and team performance, develops and implements solutions to increase tour generation, and communicates marketing strategies to sales teams while maintaining relationships with sales management and the sales force. The position develops marketing plans, programs, incentives, and forecasts; tracks performance against goals and budgets; and identifies and addresses production shortfalls. It also supports and develops associates through meetings, coaching, performance reviews, training, development plans, and performance management. The manager coordinates with marketing operations, resort operations, hotel linkage, and outside vendors where applicable, and helps ensure marketing activity complies with state and federal regulations. The role requires close contact with the public in sales and marketing settings, travel 20% to 50% of the time, and availability to work weekends and holidays as business needs require. The position also involves ordering and managing marketing materials and supplies and performing other duties as assigned.

Requirements

High school diploma or GED, or two years of equivalent work experience.
At least two years of experience in a similar position.
Proficiency in reading and writing English; an additional language is required for certain positions.
Strong communication and customer service skills for working with the general public in sales and marketing situations.
Willingness to adapt to different cultural contexts based on location.
Willingness to travel 20% to 50% of the time.
Willingness to work weekends and holidays as required by business needs.
Ability to use job-specific computer hardware and software.
Knowledge of sales and marketing concepts, principles, methods, strategies, and tactics.
Ability to understand Sales and Marketing and Resort Operations needs and build collaborative working relationships.
Sales coaching skills, including providing timely guidance and feedback.
Skills in leadership, communication, adaptability, professional demeanor, problem solving, decision making, planning, organization, relationship building, inclusion, talent management, applied learning, and business acumen.

Responsibilities

Develop and implement strategic marketing plans, including budgets, site goals, forecasts, and appropriate activities.
Coordinate with marketing operations and site marketing programs on initiatives to increase production across channels.
Develop strategies and incentive programs to meet or exceed budgeted targets.
Identify production trends that fall short of budget expectations and implement solutions.
Review reports on individual and team production, including confirmations, experiences per guest, volume per guest (VPG), close rate, employee satisfaction, customer experience, and daily site performance.
Build relationships between sales management and marketing, clarify tour eligibility and participation requirements, and share marketing information and strategy with the sales force.
Build partnerships with resort operations, hotel linkage, and OPC vendors where applicable.
Prepare for and conduct team meetings; measure performance against goals and hold team members accountable.
Coach and mentor associates; recognize, reward, and motivate performance.
Observe associates to identify strengths and development needs, including through ride-alongs, shadowing, and monitoring.
Provide on-call support to associates when off site.
Use sales and marketing best practices and publications to train and coach associates.
Conduct performance reviews and create individual development, career, and promotion plans.
Manage associate performance, including performance plans and progressive discipline when needed.
Respond to associates' work-related and non-work-related needs, questions, and issues, and mediate conflicts within and between teams.
Monitor and amend standard practices as needed; deliver and coordinate training programs.
Develop and review policies and procedures relating to workflow, lead distribution, rewards, recognition, and discipline; promote awareness of business policies and procedures.
Participate in selection processes, including interviewing, and develop compensation plans for marketing teams to maximize production.
Follow state and federal regulations governing marketing activity, including applicable state marketing matrices and the national Do Not Call registry.
Prepare plans and actions for management meetings.
Order, stock, track, and replenish marketing collateral and supplies.
Perform other duties as assigned.