Assistant Marketing Manager - Hotel Vin Rogers

Coury Hospitality • Rogers, AR

10d • Onsite

About The Position

The Assistant Marketing Manager supports multi-channel marketing efforts and helps shape the brand story across digital, social, and email platforms. The role supports marketing plans and campaign execution, maintains marketing systems and digital assets, and contributes to performance reporting and budget tracking.

The position supports email and digital marketing, website and online profile accuracy, social media strategy and community engagement, and local marketing activations. It serves as an on-property brand ambassador and works with internal hotel teams, the corporate marketing team, community partners, and vendors. Most work is performed on-site at the hotel or its outlets, with occasional off-site work for job-related events; attendance at on-site activations is required.

Requirements

• 1–2 years of experience in Communications, Marketing, Business, Public Relations, or a related field.
• Previous experience managing business social media profiles on Facebook, Instagram, and LinkedIn.
• Computer literacy and comfort with Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
• Understanding of social media KPIs and how they apply to overall strategy.
• Knowledge of social media platforms relevant to the industry, such as Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
• Creative eye for capturing quality photography and video, with ability to make minor edits.
• Attention to detail, speed, and accuracy, and ability to learn new tools quickly.
• Strong verbal, written, and visual communication skills.
• Ability to take ideas through to completion, follow directions, multitask, and manage time effectively.
• Ability to work as a team member and take the lead in content development, creation and editing, online reputation management, and capturing on-site activations.
• Ability to promote brand advocacy through relationships, online and offline.
• Strong social customer service skills, including clear thinking, calmness, good judgment, empathy, patience, advocacy, and conflict resolution.
• Maintains personal social media profiles in a professional manner.
• Regularly able to move around the facility and stand for long periods during events; work may take place inside or outside as needed by events.

Nice To Haves

• Previous experience in the hospitality industry.
• Knowledge of online marketing and a good understanding of major marketing channels.

Responsibilities

• Support execution of marketing plans and SMART goals for assigned brands.
• Collaborate on marketing strategy, campaign ideation, and implementation.
• Maintain marketing trackers, timelines, and project updates.
• Assist in managing allocated marketing budgets and tracking expenses.
• Provide routine performance reporting on marketing initiatives.
• Maintain digital asset libraries, including photography, video, and brand collateral.
• Coordinate photo and video shoots and ensure assets align with brand standards.
• Serve as an on-property brand ambassador and ensure materials reflect current brand guidelines.
• Participate in local events and networking opportunities to strengthen community engagement and brand awareness.
• Support creation and deployment of brand and outlet email campaigns.
• Maintain website content, imagery, and key business information for accuracy and alignment with brand voice.
• Conduct digital audits across websites, listings, and partner platforms to ensure accuracy and optimization.
• Manage online profiles such as Google Business, OpenTable, Yelp, and TripAdvisor to strengthen visibility and reputation.
• Execute social media strategy in alignment with each brand’s marketing plan, including paid social campaigns.
• Develop engaging content calendars that reflect brand personality and encourage community interaction.
• Create and curate photography and video content for digital use.
• Engage with followers and guests by responding to messages, comments, and reviews in brand voice.
• Collaborate with influencers and brand partners to expand reach and awareness.
• Monitor and report on social media performance, insights, and growth opportunities.
• Stay current on trends, tools, and best practices to evolve the brand’s digital presence.
• Champion on-site marketing activations, including designing and distributing materials physically and digitally.
• Assist with design projects and implementation of on-site marketing touchpoints, including brand collateral and general marketing materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed