Assistant Marketing Manager - Hotel Vin Rogers

Coury Hospitality • Rogers, AR

11d • Onsite

About The Position

The Assistant Marketing Manager supports multi-channel marketing efforts and helps shape the brand story across digital, social, and email platforms for Hotel Vin Rogers. The role supports marketing plans and campaigns, maintains project and budget tracking, reports on marketing performance, and helps ensure brand consistency across property materials and digital channels. It also supports email and website content, manages online profiles, develops social media content and engagement, and assists with local marketing activations and on-site promotional materials.

The position is based primarily on-site at the hotel or its outlets, with occasional off-site work for job-related events. Attendance at on-site activations is required. The role works with the General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, the Corporate Marketing Team, community partners, and vendor staff.

Requirements

• Previous experience managing business social media profiles on Facebook, Instagram, and LinkedIn.
• 1–2 years of experience in Communications, Marketing, Business, Public Relations, or another related field.
• Computer literacy and comfort with Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
• Understanding of social media KPIs and how they apply to overall strategy.
• Knowledge of relevant social media platforms, such as Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
• Creative eye for capturing quality photography and video, with the ability to make minor edits.
• Attention to detail, speed, and accuracy, and ability to learn new tools quickly.
• Strong verbal, written, and visual communication skills.
• Ability to follow directions, see ideas through, multitask, and manage time effectively.
• Ability to contribute as a team player and take the lead in content development, creation and editing, online reputation management, and capturing on-site activations.
• Ability to promote brand advocacy through relationships, both online and offline.
• Social customer service skills, including clear thinking, composure, sound judgment, empathy, patience, advocacy, and conflict resolution.
• Professional conduct on personal social media profiles.

Nice To Haves

• Previous experience in the hospitality industry.
• Knowledge of online marketing and a good understanding of major marketing channels.

Responsibilities

• Support execution of marketing plans and SMART goals for assigned brands.
• Collaborate on marketing strategy, campaign ideation, and implementation.
• Maintain marketing trackers, timelines, and project updates.
• Assist with managing allocated marketing budgets and tracking expenses.
• Provide routine performance reporting on marketing initiatives.
• Maintain digital asset libraries, including photography, video, and brand collateral.
• Coordinate photo and video shoots and ensure assets align with brand standards.
• Serve as an on-property brand ambassador and ensure materials reflect current brand guidelines.
• Participate in local events and networking opportunities to strengthen community engagement and brand awareness.
• Support creation and deployment of brand and outlet email campaigns.
• Maintain website content, imagery, and business information for accuracy and alignment with brand voice.
• Conduct regular digital audits across websites, listings, and partner platforms.
• Manage online profiles such as Google Business, OpenTable, Yelp, and TripAdvisor.
• Execute social media strategies in alignment with each brand’s marketing plan, including paid campaigns.
• Develop content calendars that reflect brand personality and encourage community interaction.
• Create and curate photography and video content for digital use.
• Engage with followers and guests by responding to messages, comments, and reviews in brand voice.
• Collaborate with influencers and brand partners to expand reach and awareness.
• Monitor and report on social media performance, insights, and growth opportunities.
• Stay current on trends, tools, and best practices to evolve the brand’s digital presence.
• Serve as marketing champion for on-site activations, including designing and distributing marketing materials physically and digitally.
• Assist with design projects and implementation of on-site marketing touchpoints, including brand collateral and general marketing materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed