Marketing Manager - Hotel Polaris
About The Position
The Marketing Manager supports the execution of marketing initiatives that build awareness, drive engagement, and generate revenue for Hotel Polaris. Reporting to the Director of Marketing Communications, the role supports day-to-day activities across digital marketing, email, social media, website content, public relations, paid media, and on-property initiatives. The Marketing Manager works with the Director of Sales and Marketing, the Director of Marketing Communications, and cross-functional teams to bring campaigns and experiences to life and maintain consistent representation of the Hotel Polaris brand across channels. This role is suited to a strong writer and communicator who is organized, creative, detail-oriented, and eager to learn. The successful candidate can manage multiple projects and deadlines, prioritize according to business needs, and deliver high-quality work in a fast-paced environment.
Requirements
- Strong writing, editing, and presentation skills.
- Keen attention to detail and a proactive approach to problem-solving, with willingness to take ownership of assigned projects.
- Ability to work independently and collaborate effectively with a team.
- Strong organizational and project management skills, including the ability to prioritize competing deadlines in a fast-paced environment.
- Familiarity with HTML, digital analytics tools, and content management systems.
Nice To Haves
- One to two years of marketing, communications, hospitality, or related experience.
- Experience with email marketing platforms and content management systems.
- Graphic design experience.
- Familiarity with social media management platforms and Meta Business Suite.
- Working knowledge of Google Analytics, Google Business Profile, and marketing reporting tools.
- Experience with Canva, Adobe Creative Suite, photography, or basic video editing.
- Familiarity with hospitality marketing platforms such as Revinate, Screen Pilot, Leonardo, and OTA content management systems.
- Understanding of hospitality, tourism, restaurant, spa, or event marketing.
- Eagerness to learn and grow within the marketing field.
Responsibilities
- Coordinate and assist with email campaigns, including copywriting, creative development, and deployment.
- Audit content across partner and third-party websites for accuracy and brand consistency.
- Collaborate with internal teams to plan and execute marketing activations aligned with the overall brand strategy.
- Manage and update website content for special offers, packages, and accolades, keeping it current with promotions and brand messaging.
- Assist in creating and maintaining digital assets, including photo and video shoots, press kits, and visual content libraries.
- Support the development and updating of presentations and marketing materials to reflect current brand positioning.
- Manage distribution of marketing collateral through platforms such as Leonardo and internal digital libraries.
- Schedule and organize meetings with internal and external stakeholders and maintain an organized calendar for the marketing team.
- Develop and manage monthly Instagram, Facebook, and LinkedIn content calendars aligned with marketing objectives and brand strategy.
- Monitor online reputation across review platforms, respond as appropriate, and identify opportunities to improve guest sentiment and ratings.
- Facilitate and execute public relations and influencer stays.
- Create written and visual content for social media, email, website updates, promotional campaigns, blogs, and internal communications.
- Coordinate with external agencies, photographers, videographers, designers, media partners, influencers, and vendors to support timely execution and brand consistency.
- Conduct competitive research and market analysis to identify industry trends, promotional opportunities, and emerging consumer behaviors.
- Support marketing initiatives for guestrooms, meetings and events, weddings, group business, dining outlets, Flight Simulators, Ascend Spa & Wellness, and other hotel experiences.
- Assist with on-property event execution, including signage, promotional materials, photography coordination, and guest-facing marketing communications.
- Complete additional marketing tasks as assigned.
Benefits
- Group medical, dental, vision, life, and disability benefits.
- Pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
- Employee assistance program.
- Paid time off and sick time.
- 401(k) plan with a company match.
- Complimentary team member meals.
- Complimentary room nights at CoralTree Hospitality-managed properties.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
