Manager Hotel Level Marketing, Agency Solutions

Hilton•McLean, VA
•$77,500 - $100,000

About The Position

The Manager, Hotel Level Marketing, Agency Solutions is part of Hilton’s Americas Marketing team and broader Commercial Services organization, collaborating with revenue management, sales, and analytics to support profitable growth. Based at a corporate office in McLean, Virginia or Dallas, Texas, or remotely from California or Atlanta, the role helps shape Hilton’s in-house marketing agency by leading multi-channel campaigns that drive commercial performance. The manager oversees digital media performance for a portfolio of hotels in high-revenue markets and key assets, serving as their primary marketing advisor. The role develops tailored paid media strategies, recommends budgets and investments, analyzes commercial performance data, and communicates insights to hotel partners and senior leadership. It also serves as a liaison among hotels, agency partners, and enterprise teams, leads media testing and program improvements, oversees a subject-matter focus area, and has direct-line reports.

Requirements

  • Five years of professional work experience.
  • Expertise in Meta and Google Ads, including campaign strategy and optimization across Search, Display, and Video.
  • Understanding of audience targeting, bidding strategies, and performance measurement.
  • Willingness to travel up to 20%.

Nice To Haves

  • Bachelor’s degree in marketing, advertising, or a related field.
  • Experience working with Salesforce and Adobe Analytics.
  • Professional certifications from Google and Meta.
  • Experience analyzing data and using data analysis tools to guide strategic decisions.
  • People leadership experience and experience mentoring others.
  • Marketing or media agency background, including client-facing account management experience.

Responsibilities

  • Oversee digital media performance for a portfolio of hotels in high-revenue markets and key assets.
  • Serve as the primary marketing advisor to assigned hotels and develop tailored paid media strategies.
  • Recommend budgets and investments, interpret commercial performance data, and lead multi-channel campaign strategy and execution, including paid search, paid social, and metasearch.
  • Analyze commercial performance data using analysis tools and present performance insights to hotels and senior leadership.
  • Meet with hotels in the assigned portfolio to communicate campaign performance, risks, and opportunities.
  • Act as the central liaison among hotels, agency partners, and enterprise partner teams.
  • Lead direct-line reports and serve in a leadership role.
  • Understand hotel needs and identify opportunities to evolve and advance the program.
  • Lead proactive media testing opportunities.
  • Oversee a subject-matter area, serve as its central resource, and lead related projects.

Benefits

  • 110 nights of discounted travel through the Go Hilton travel program, with room rates as low as $40 per night.
  • Employee stock purchase program with a 15% discount on Hilton shares.
  • Paid parental leave for eligible Team Members, including partners and adoptive parents.
  • Caregiving concierge services.
  • Crisis Concierge support.
  • Free counseling and support through the Employee Assistance Program for eligible Team Members.
  • Generous paid time off.
  • Health and welfare benefits, including health plans, dental coverage, and vision coverage.
  • Retirement plans.
  • Comprehensive benefits supporting mental and physical well-being.
  • Eligibility to participate in the Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions.
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