Marketing Manager

PeakMade Real Estate • Charleston, SC

18d • Onsite

About The Position

The Marketing and Sales Manager is an onsite team leader who works collaboratively with the Property Manager to achieve revenue, occupancy, resident retention, marketing, and leasing goals. The role supports the training, development, and performance of the leasing team and contributes to property-level brand management, marketing strategy, lead generation, leasing, and resident programs.

Requirements

• High degree of proficiency in PowerPoint, MS Word, and Excel.
• Proficiency in social networking, including platforms such as Instagram, Facebook, YouTube, LinkedIn, and Twitter.
• Computer literacy.
• Ability to read and write English fluently.
• Self-starter who can take on responsibilities and initiate ideas.
• Excellent customer service skills.
• Flexibility and ability to prioritize tasks in a busy, changing environment.
• Ability to lead and incentivize a team, support team members, and be accountable for their success.

Nice To Haves

• Bachelor’s degree in marketing, communications, business, real estate, or a related field.
• Experience in the multifamily industry in a sales, leasing, or management position.
• Knowledge of trending marketing techniques directed specifically to college students.

Responsibilities

• Assist with community-level brand management and ensure the brand is represented appropriately.
• Analyze sub-market trends and results to develop strategic marketing and advertising plans that generate qualified leads and support business goals.
• Review targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral for accuracy, relevance, and alignment with lead generation goals and brand awareness.
• Supervise planning, preparation, and implementation of approved lease-up events, renewal parties, property events, and competitions.
• Work with the Executive Director to help onsite staff build relationships with colleges and universities, vendors, and prospects.
• Develop annual property marketing plans.
• Develop and manage resident programs.
• Use established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
• Assist with market surveys and leasing reports as required.
• Prepare lease-related paperwork accurately and maintain thorough knowledge of it.
• Maintain accurate prospect traffic and leasing data and assist with computer data entry as needed.
• Manage ILS providers, website updates, internet advertising, and bulk advertising opportunities.
• Create or review and manage property promotional items.
• Assist the Property Manager with training, developing, and supporting the leasing team.

Benefits

• Potential monthly commission.
• Housing discount, varying by property.
• 15 days of paid time off and 2 additional Wellbeing Days.
• Up to 12 weeks of paid parental leave and one year of diapers.
• 401(k) match.
• Wellness initiatives, health team competitions, and reward programs through the LiveWell Program.
• Employee Resource Groups.
• Leadership training and growth opportunities.
• Additional rewards and recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed