Complex Marketing Manager

Park Central Hotel•New York, NY

1d•$80,000 - $90,000•Onsite

About The Position

The Marketing Manager creates and maintains marketing strategies that meet objectives and enhance the hotel’s image. The role evaluates customer feedback, market conditions, and competitor information to inform marketing strategies, and helps coordinate and execute marketing, advertising, promotional activities, and social media campaigns. The position supports the Park Central New York Hotel and works with hotel operations, revenue, sales, senior management, agencies, and other internal and external contacts.

Requirements

At least 1 to 3 years of experience in Marketing and Communications.
Hospitality industry experience is essential.
Ability to develop and implement successful marketing strategies for individual hotels, including ROI and KPI metrics.
Strong presentation and communication skills.
Proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, and After Effects.
Ability to develop and maintain relationships with internal and external contacts, including the General Manager, Director of Sales, Director of Revenue, regional team, media representatives, and public relations firms.
Knowledge of social media marketing and content creation tools such as Shortstack, Offerpop, Hootsuite, and WordPress.
Ability to deliver strong print and collateral marketing materials.
Ability to work quickly in a high-pressure, fast-paced environment.
Strong attention to detail and follow-up.
Maintain a warm and friendly demeanor.
Communicate effectively, verbally and in writing, with employees and guests in an attentive, friendly, courteous, and service-oriented manner.
Ability to multitask and prioritize departmental functions to meet deadlines.
Ability to understand and evaluate complex information and data from various sources.
Ability to maintain confidentiality.

Responsibilities

Manage brand agencies for collateral design, printing, and other promotional requirements.
Organize special events that generate press and public relations coverage.
Research and identify co-marketing companies that complement the hotel brand, and establish programs or events that generate interest.
Create and curate lifestyle programming with the hotel operations team for use in public relations and social media.
Manage public relations agencies and ensure objectives, strategies, and road maps are executed on time.
Monitor in-hotel marketing and brand standards for compliance.
Coordinate with the Director of Revenue to integrate branding into e-marketing and paid online advertising strategies and other communication channels.
Support website blogs and manage content strategy with the Director of Revenue.
Develop promotions and packages in response to public relations and other marketing initiatives.
Manage offline advertising plans and coordinate online marketing activity as required with the Director of Sales & Marketing and Director of Revenue.
Assist with developing marketing budgets.
Oversee hotel photo shoots and manage photo libraries.
Develop property marketing partnerships and pursue initiatives to build customer loyalty and increase market share.
Manage online reputation and messaging on third-party sites in keeping with the brand, and identify social media content opportunities.
Support strategic planning, market research, presentation development, and other requests from senior management.
Create monthly reports to track campaign success.
Create branded presentation documents in the appropriate brand format.
Maintain regular attendance in compliance with hotel standards and scheduling requirements.
Maintain high standards of personal appearance and grooming.
Comply with hotel standards and regulations to support safe and efficient operations.
Focus on productivity, identify problem areas, and assist with implementing solutions.
Handle problems by anticipating, preventing, identifying, and resolving them as necessary.
Evaluate complex information and data from various sources to meet objectives.
Maintain confidentiality of information.
Perform other duties as requested by management.