Marketing Manager

ENERGY OGRE LLC•Houston, TX

26d•Onsite

About The Position

Energy Ogre is a Houston-based electricity membership service that helps Texans in the deregulated market avoid overpaying for power. The Marketing Manager will shape how Energy Ogre engages members through communications, offers, and other experiences that influence onboarding, retention, referrals, and winback. The role will turn member experiences into reviews, referrals, and community proof, and use member insights to create original content that improves visibility in search and AI answers. This is a hands-on, Houston-based role reporting to the VP of Marketing. The Marketing Manager works closely with the SEO agency partner, Marketing Intelligence Lead, and operations and product teams that support member communications. The role combines member lifecycle marketing, reputation and community engagement, and content and organic discoverability. Operations and product teams support communication triggers and workflows. The successful candidate is curious about member behavior and applies behavioral psychology thoughtfully to improve commercial outcomes. They use first-party data, write effectively across formats, analyze competitors, measure results, and adjust marketing based on performance.

Requirements

Must be based in the Houston area.
At least 5 years of experience in content marketing, social, lifecycle, or CRM marketing; consumer subscription, membership, or utility experience is preferred.
Experience planning lifecycle, retention, or winback campaigns with clear success metrics.
Comfort with data, including extracting insights from analytics, CRM, and review data and turning them into action.
Exceptional copywriting across long-form, web, social, email, and direct-response formats.
Working fluency with AI writing tools and editorial judgment to make AI-assisted work sound human, accurate, and on-brand.
Experience engaging communities on Reddit, forums, or review platforms.
Working proficiency with Adobe Illustrator for editing and exporting brand assets, and Canva.
Solid understanding of SEO fundamentals and a working point of view on how content earns visibility in AI and LLM search.
Experience directing agencies or freelancers.
Strong organization skills and ownership of a calendar with many moving parts.
Must be legally authorized to work in the United States without current or future company sponsorship.
Applicants should submit 3–5 writing samples, including at least one written entirely without AI assistance and one created with AI tools accompanied by a short explanation of their use and edits. A mix of formats is encouraged.

Nice To Haves

Video production and editing skills for short-form social and web video.
Spanish language proficiency.
Experience in Texas’s deregulated electricity market, energy, or another regulated consumer category.
Experience with marketing automation or CRM platforms.
Experience managing brand social platforms such as Meta and LinkedIn.
Social, design (Illustrator or Canva), or video work samples are welcome.

Responsibilities

Own creative and messaging that help members onboard, stay, refer others, and return.
Create member communications across email, SMS, portal messaging, and other touchpoints, including design, messaging, and calls to action.
Develop on-brand messaging and creative for Refer-a-Friend, Ogre Points, and other member growth programs.
Develop winback campaigns for former members and lapsed leads, including offers, messaging, timing, and coordination with operations on triggers.
Test and measure lifecycle messages and report their impact on retention over time.
Expand programs that encourage satisfied members to leave reviews and share their experiences.
Monitor reviews on Google, Trustpilot, and other platforms; own the response strategy and provide timely replies.
Own Reddit strategy and participate in conversations on Reddit and other forums where Texans discuss electricity.
Conduct social listening across reviews, forums, and social channels; report volume, ratings, and sentiment, and flag themes, issues, and opportunities to the business.
Partner with the social lead to extend member benefits and campaigns across social channels.
Turn first-party data, including member savings, plan outcomes, and member stories, into a roadmap of original, credible content for search engines and LLMs.
Guide the SEO agency’s SEO, content, and AI visibility work by providing briefs and member insights and reviewing deliverables before publication.
Write supplemental blog posts, web copy, and seasonal content.
Monitor competitors’ content, rankings, messaging, and offers, and recommend where Energy Ogre should compete or differentiate.
Set goals, measure outcomes such as retention, referrals, reviews, and rankings, and adjust efforts based on results.