Marketing Manager

AgriVision Equipment and PrairieLand Partners • Pacific Junction, IA

61d • Hybrid

About The Position

AVE-PLP is looking for an innovative marketing leader to build our marketing department for the future — and to lead the team that delivers it. The person we hire will build, coach, and hold a marketing team accountable for retention-first growth across Parts, Service, Precision Ag, and Equipment Sales. Operating as a player/coach, this leader pairs hands-on execution with the vision to build durable systems and strategy, leveraging AI and modern CRM automation to do more with a lean team.

Requirements

• Ability to consistently promote, support, work, and act in a manner in support of AVE-PLP’s DNA.
• Ability to demonstrate strong communication abilities, both verbal and written.
• Ability to communicate effectively with customers, employees, and peers.
• Ability to manage and prioritize time.
• Ability to use standard desktop load applications such as Microsoft Office and internet functions.
• High School Diploma or General Education Diploma (GED) equivalent is required.
• 6–10 years marketing experience with a strong CRM/lifecycle background
• Experience with multi-channel campaigns and multi-location businesses (dealerships, home services, retail/ecommerce)
• Employer-brand or recruiting-marketing experience
• Internal communications and video production experience — comfortable scripting, filming, and hosting employee video content
• Must have reliable transportation.
• Must have a valid driver’s license.
• Passing a driving record (MVR), criminal history background checks, employment verification, and drug screen will be required prior to the start of employment.

Nice To Haves

• Bachelor’s degree is preferred.
• Previous experience and knowledge of large ag equipment or commercial/turf equipment is welcomed but not required.
• Background in agriculture, agribusiness, or rural communities preferred
• Previous people leadership or management experience preferred
• Builder mindset; strong ownership and bias for execution; effective cross-functional communicator

Responsibilities

• Lead 2 Marketing Specialists; provide direction and accountability
• Foster an execution-focused culture; standardize the system, localize the relationship
• Build and manage CRM-driven programs across email and SMS, scoped to high-value lifecycle triggers
• Develop customer journeys across the equipment lifecycle — service, maintenance, parts, and upgrades
• Increase retention and lifetime value; implement segmentation and personalization
• Close the loop from Equipment Sales to Service & Parts — ensure every trigger routes to a named owner and produces a booked sale, not just a click
• Make AVE-PLP a preferred employer — build an always-on employer brand that draws high-quality candidates, especially service technicians
• Lead employee “day-in-the-life” stories and showcase career paths, pay, and facilities
• Actively manage employer reviews (Indeed, Glassdoor, Google) and the candidate experience
• Build a tech-school, community-college, and FFA pipeline; run an employee referral program
• Partner with HR as co-owner of recruiting marketing and hiring follow-through
• Own internal employee communications — keep every location informed, aligned, and connected as the organization grows
• Produce a regular internal video cadence — weekly team update videos and monthly company town-hall videos
• Partner with leadership and HR to script, film, host, and distribute company news, wins, priorities, and change updates
• Reinforce culture across locations — protect the connected, small-town feel internally, not just for customers
• Own and maintain the company SharePoint site as a central hub for internal communication, resources, and company updates
• Build two-way feedback loops so internal communications inform and engage employees, not just broadcast
• Lead social, video, and educational content that educates rather than promotes
• Develop customer stories and community engagement
• Steward the small-town-dealer feel at scale — every customer touch carries the local store name and a named local rep; no “corporate” voice
• Strengthen local brand identity distinct from John Deere corporate; protect relationship continuity through consolidation
• Own the marketing calendar across locations
• Execute seasonal campaigns, events, and recruiting initiatives — each tied to a revenue or pipeline mechanism
• Coordinate closely with Sales, Service, Parts, and HR, especially at the local level
• Manage website, SEO, and lead capture
• Implement CRM, automation, and practical AI tools; build scalable processes
• Start simple — add more tech complexity only against proven use cases
• Track outcome KPIs: revenue per active customer, retention, booking rates, recruiting, and perception
• Build and manage the marketing department budget, ensuring spend is aligned with company priorities and measurable outcomes
• Manage John Deere co-op programs, including planning, tracking, compliance, and reimbursement follow-through
• Build reporting dashboards; retire vanity metrics (opens, followers, impressions)
• Optimize programs based on attributed results, by store

Benefits

• We credit our success to our knowledgeable, competitive, hardworking, and passionate employees that strive for excellence in everything they do.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager