MARKETING MANAGER

Zia Park Casino Hotel Racetrack • Hobbs, NM

2d • $65,000

About The Position

The Marketing Manager supervises and manages staff and operations across marketing functions, including advertising, promotions, special events and entertainment, and social media. The role develops and implements operational goals, monitors performance and profit objectives, creates effective staffing schedules, assists with departmental budgeting, and supports customer-service and regulatory-compliance standards. The manager also maintains confidentiality and supports a positive guest experience.

For advertising, the role manages marketing support services, public relations, press releases, media correspondence, and relationships with outside vendors. For promotions, the manager oversees property promotions such as slot tournaments, brand promotions, and VIP events, and develops strategic plans and calendars. For social media and digital marketing, the role maintains property social accounts, develops and executes content calendars and strategy, monitors online reviews, creates organic content, researches markets, coordinates with corporate design and property teams, and reports analytics. The manager also plans and organizes regularly scheduled entertainment performances on property.

This position has supervisory responsibilities, including staff development, training, recognition, performance feedback, hiring and staffing recommendations, scheduling, workflow management, coaching, counseling, and discipline. The work takes place in an environment that is usually very loud and may contain unrestricted secondhand tobacco smoke. The position requires standing, handling objects or controls, reaching, communicating, and lifting or moving items up to 50 pounds occasionally.

Requirements

• Must be at least 21 years of age.
• Bachelor’s degree in marketing, finance, or a related field, plus five years in progressively more challenging marketing or operations leadership roles, or an equivalent combination of education and experience.
• Experience in multiple communication channels, including direct mail, email, and social media.
• Excellent verbal, written, and interpersonal skills.
• Technical proficiency and knowledge of Microsoft Word, Excel, and Outlook.
• Ability to present information effectively and respond to questions from managers, clients, customers, and the general public.
• Ability to interact with guests, staff, and colleagues and resolve problems and conflicts diplomatically and tactfully.
• Ability to perform basic arithmetic and compute rates, ratios, and percentages, and to draw and interpret bar graphs.
• Demonstrated ability to drive toward results.
• Ability to read and communicate verbally in English; written English communication may also be required.
• Ability to apply commonsense understanding to follow written, oral, or diagrammatic instructions and solve problems involving several concrete variables in standardized situations.
• Ability to qualify for licenses and permits required by federal, state, and local regulations.
• Ability to meet the physical demands of the role, including standing; handling objects, tools, or controls; reaching; communicating; and lifting or moving up to 10 pounds regularly, up to 25 pounds frequently, and up to 50 pounds occasionally.
• Ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel, and balance while working in varying areas, including confined spaces.

Nice To Haves

• Experience with social media best practices.
• Strong client-interface and presentation skills.

Responsibilities

• Supervise and manage staff in advertising, promotions, special events and entertainment, social media, and other marketing areas.
• Develop and implement operational goals and monitor performance and profit objectives.
• Create effective schedules while managing labor costs, meeting staffing objectives, and supporting guest satisfaction.
• Assist with departmental budgeting, provide recommendations, ensure compliance with budget initiatives, and report budget concerns to management.
• Promote and uphold customer-service standards, address issues, and contribute to department customer-service goals.
• Enhance guest interactions by greeting guests, providing directions and information, making announcements, and creating a positive atmosphere.
• Ensure regulatory compliance within the area of responsibility and report potential issues to executive management or the general manager.
• Maintain confidentiality in departmental and company matters.
• Manage marketing support services, including advertising, public relations, press releases, media correspondence, and internal department requests.
• Manage relationships with outside vendors to support timely, accurate, and cost-effective production campaigns.
• Manage property promotions, including slot tournaments, brand promotions, and VIP events; create promotional plans, calendars, and host goals.
• Oversee communications about promotional efforts for guests, team members, and regulatory agencies.
• Monitor and maintain property Facebook, Instagram, and Twitter pages.
• Develop and execute paid social media content calendars and maintain the workflow for organic social media content.
• Develop the property social media strategy and coordinate with property outlets to align it with the property mission.
• Monitor and respond to online reviews and manage the property’s online reputation.
• Create copy and imagery for organic social media posts; conduct social media and internet research and make market recommendations.
• Coordinate with the Corporate Design Studio for professional photo assets and usage rights, and submit paid social advertising requests through InMotion.
• Provide organic social media analytics reporting and adjust strategy as needed; meet content-calendar and assignment deadlines.
• Plan and organize regularly scheduled entertainment performances on property and wear appropriate attire, including costumes when required.
• Develop and train staff, administer rewards and recognition, evaluate team members, and provide constructive performance feedback.
• Make staffing recommendations, including interviewing and hiring, and plan, assign, and direct work and schedules to meet business needs.
• Manage work procedures and workflow, and coach, counsel, or discipline employees as appropriate.

Benefits

• Day-one medical coverage (may vary by position).
• 401(k) matching (may vary by position).
• Annual performance bonus (may vary by position).
• Paid time off, earned according to local policy and increasing with length of employment.
• Wellness programs designed to support financial, physical, and mental well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager