Marketing Manager

Barstow and Sons • Annapolis, MD

4d • $90,000 - $125,000 • Onsite

About The Position

Apex Service Partners is seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area, including North and South Baltimore, Annapolis, Georgetown, and New Castle. The role oversees approximately $42 million in annual revenue and a marketing budget of approximately $3 million, with a focus on lead generation, customer acquisition, brand visibility, and marketing performance across multiple brands and markets.

The Marketing Manager develops and executes local and regional marketing strategies and partners with General Managers, regional leadership, internal marketing teams, and agency partners to support business objectives, revenue growth, and return on marketing investment. The role evaluates performance using data and analytics, manages external partners, and presents results and recommendations to operational and executive leadership teams.

Requirements

• 5 or more years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.

Nice To Haves

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in home services, skilled trades, franchise, or multi-location marketing environments.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3 million and make data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance, including lead volume, conversion rates, booking rates, customer acquisition costs, and revenue impact.
• Lead agency and vendor relationships and hold partners accountable to performance goals and agreed-upon KPIs.
• Monitor market trends, competitor activity, and customer insights to identify growth opportunities.
• Ensure brand consistency and a strong local market presence across supported locations.
• Present performance results and strategic recommendations to operational and executive leadership teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level