Marketing Manager

PowerPak Civil & Safety • Congers, NY

18d • Onsite

About The Position

PowerPak is a supplier of industrial safety supplies and PPE serving customers across the NY Tri-State area and other markets. The Marketing Manager will build on an established marketing strategy and operate a well-received marketing program, with autonomy to shape and improve it. The role focuses on reaching customers and prospects through email, organic social, paid advertising, SEO, copywriting, and product launches, while communicating the company’s value proposition consistently and at high volume and quality.

The successful candidate is a self-starter with a passion for brand storytelling and the discipline to execute consistently. They should understand PowerPak’s blue-collar customer, create direct and useful content, track results, and act on the numbers. The position is based in Congers, New York, and is full-time.

Requirements

• Self-starter who does not need handholding.
• Genuine passion for brand storytelling and the discipline to execute consistently and well.
• Strong copywriting ability, including writing copy that cuts through.
• Ability to track numbers and act on them.
• Ability to develop and execute new ideas.
• Respect for customers and an understanding of their needs and communication style.
• Ability to deliver high-quality content at high volume.

Nice To Haves

• Videography or photography skills.

Responsibilities

• Draft, design, schedule, and A/B test email campaigns in collaboration with the graphic design team, and bring ideas for improving the program.
• Tell the company’s brand story on organic social channels using assets from the creative team and media contractors; communicate the value proposition across channels at high volume and quality.
• Work with the agency to develop and manage paid advertising that attracts prospects through product ads and retargets them through conversion.
• Write customer-focused copy for product and company pages to improve Google and Bing rankings, and develop content that increases relevance in AI search.
• Promote product launches through email and social, developing and executing creative ideas to maximize reach before and during launches.
• Provide videography or photography as needed, if the candidate has the relevant skillset.
• Track marketing performance and use the numbers to guide action.
• Develop marketing that reflects a deep understanding of customers, their language, humor, platforms, and motivations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed