Marketing Manager

Life Time•Chanhassen, MN

5d•$70,000 - $97,000

About The Position

The Marketing Manager role encompasses several marketing functions at Life Time, including member-centric portfolio campaigns, nutrition marketing, and club-level acquisition planning. Across these functions, the manager develops and executes multi-channel strategies, uses member insights and business performance data to identify opportunities, optimizes campaign performance, and works with partners across marketing, business, technology, product, operations, and clubs. The position may manage up to two direct reports and requires autonomous work on assigned strategies. For the Dynamic Personal Training portfolio, the manager develops, executes, and reports on campaigns across at least three core businesses, such as personal training, Pilates, Dynamic Stretch, fitness challenges, nutrition coaching, and metabolic testing. The role may require working in a corporate office or local club, creating content using an iPhone and video-editing tools, and traveling to clubs to capture content as needed. For the Nutrition Portfolio, the manager leads integrated marketing across Nutrition Coaching, the LTH Supplement Line, and the Life Time Health & Wellness Hub. The role connects in-center experiences with digital channels, serves members, clients, and non-members, and translates business objectives and complex health and wellness topics into member-centric campaigns and experiences. It works with business partners, Registered Dietitians, nutrition coaches, supplement experts, and cross-functional teams to support awareness, engagement, lead generation, revenue growth, and long-term member engagement. For club-level acquisition marketing, the manager analyzes club performance against forecast, owns monthly marketing planning and execution across owned channels, and coordinates recurring analysis and reporting through multi-agent AI workflows. The role turns insights into recommendations and actions with channel owners and club leadership. The position is salaried, with a stated salary range of $70,000 to $97,000, based on experience and qualifications.

Requirements

Bachelor's degree in a related field, or equivalent experience for the Nutrition Portfolio role.
Six or more years of relevant marketing experience for the general and club acquisition roles; five or more years in marketing, brand management, digital marketing, or related disciplines for the Nutrition Portfolio role.
Proven ability to develop moderately complex omni-channel or integrated marketing strategies and campaigns.
Ability to analyze data, synthesize insights, define problems, establish facts, draw valid conclusions, and recommend solutions.
Excellent customer service, project management, communication, and presentation skills.
Working knowledge of Microsoft Excel; advanced Excel knowledge for the club acquisition role.
Ability to direct work, coach, and develop team members.
Experience managing complex projects, competing priorities, budgets, and timelines in a fast-paced environment.
Ability to collaborate with business leaders, operations, product, technology, creative, channel, and club partners.
For the club acquisition role, ability to analyze multi-location performance and turn insights into action, plus hands-on experience using AI tools to automate analysis or reporting workflows.
For the Nutrition Portfolio role, experience in health, wellness, nutrition, supplements, fitness, healthcare, or consumer lifestyle brands; experience supporting e-commerce and transactional marketing; and understanding of health, nutrition, and supplement marketing guidelines.
For the Nutrition Portfolio role, experience with customer journeys and lifecycle marketing across digital and physical touchpoints, performance data, consumer insights, market trends, KPIs, and stakeholder reporting.
For the Dynamic Personal Training role, above-average knowledge of exercise and nutrition fundamentals, ability to communicate professionally with field personnel, knowledge of standard office procedures and computer software, and creative content-creation skills including use of an iPhone and video-editing tools.
For the Dynamic Personal Training role, ability to commute to and work in a corporate office or local club most of the time, attend meetings and functions as needed, and travel to clubs to capture content as needed.
For the Nutrition Portfolio role, working knowledge of marketing technology platforms, CRM systems, content management systems, analytics tools, and emerging AI technologies, as well as passion for health, wellness, nutrition, or fitness.

Nice To Haves

CRM proficiency.
Ability to handle ambiguity and adapt quickly to change.
Ability to multitask, including against tight deadlines.
Working knowledge of Adobe Creative programs.
Experience building or managing multi-agent AI workflows.
Experience marketing across physical retail or in-club environments and digital ecosystems.
Registered Dietitian, nutrition coaching, or Certified Personal Training qualification.
MBA or advanced degree in Marketing, Business, Health & Wellness, or a related field.

Responsibilities

Gather and use consumer and member insights from multiple sources to identify strategic opportunities.
Develop moderately complex multi-channel marketing strategies to drive membership acquisition, retention, product engagement, awareness, lead generation, conversion, and revenue growth.
Align marketing strategy with product, pricing, and operational strategies in collaboration with business and technology partners.
Partner with internal channel owners to optimize and execute strategies according to channel best practices.
Direct marketing asset creation from concept through delivery in partnership with the creative team.
Develop, execute, and report on testing plans that improve performance.
Measure performance against defined metrics and collaborate with channel and analytics teams to optimize results.
Deliver campaign results, club-level results, and recommendations to stakeholders in a timely and effective manner.
Hire, manage, coach, and develop direct reports and broader team members.
Develop and execute marketing campaigns for the Dynamic Personal Training portfolio across at least three core businesses.
Create integrated marketing strategies for the Nutrition Portfolio across in-center and digital touchpoints, and tailor them to members, clients, and non-members.
Use member insights, business data, industry trends, and competitor analysis to identify growth opportunities and develop go-to-market strategies.
Analyze club-level acquisition performance against forecast, including join sources and the lead funnel, to identify at-risk clubs and opportunities.
Translate club-level insights into prioritized actions and optimizations with channel owners and club leadership.
Develop and execute monthly marketing plans aligned with unit goals, offers, and campaign themes.
Manage owned email, app, and web channels for acquisition, including send strategy, targeting, and performance.
Coordinate recurring analysis and reporting through multi-agent AI workflows, validating outputs before delivery.

Benefits

Fully subsidized membership.
Discounts on Life Time products and services.
401(k) retirement savings plan with company discretionary match for team members aged 21 and older.
Training and professional development.
Paid sick leave where required by law.
Medical, dental, vision, and prescription drug coverage for eligible full-time team members.
Short-term and long-term disability insurance for eligible full-time team members.
Life insurance for eligible full-time team members.
Pre-tax flexible spending and dependent care plans for eligible full-time team members.
Parental leave and adoption assistance for eligible full-time team members.
Paid time off, including 5 to 20 vacation days per calendar year based on tenure, and paid sick leave for eligible full-time team members.
Deferred compensation plan for eligible team members meeting the required income threshold.