Marketing Manager

Silver State Schools Credit Union • Paradise, NV

15d • Onsite

About The Position

The Marketing Manager develops strategies to promote Silver State Schools Credit Union’s marketing objectives. The role designs and implements marketing and business development programs that promote products and services to existing and potential members, represents the credit union, and manages promotions, campaigns, and products. The position also provides outstanding service to internal and external members, supports the credit union’s mission and service commitments, and helps develop employees through coaching, training, performance feedback, and accountability.

The Marketing Manager oversees marketing personnel, ensuring initiatives and deadlines are met and budgets are maintained. The role coordinates marketing work across departments and with vendors, monitors campaign effectiveness, establishes success metrics, and manages the credit union’s social media presence. The position works within applicable bylaws, regulations, Board policies, service standards, and procedures, and may provide backup to the Chief Experience Officer and assist with special events.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or equivalent work experience.
• At least five years of experience in a financial institution or in the marketing and advertising industry.
• Superior analytical skills.
• Ability to develop effective marketing strategies using relevant experience and product knowledge.
• Professional appearance and attitude, particularly when representing the credit union.
• Ability to coach, train, motivate, and hold employees accountable.

Responsibilities

• Develop, design, and implement advertising and marketing strategies for the credit union.
• Develop and coordinate promotions, including collateral materials, timelines, and communication with involved departments.
• Maintain expertise in credit union products, procedures, and marketing functions; provide training and product expertise as needed.
• Post, manage, and monitor the credit union’s social media activities and keep current with emerging social media trends.
• Coordinate with marketing analysis to ensure marketing and credit union goals are met.
• Coordinate the design, updating, and printing of product brochures, compliance forms, and other public information, ensuring compliance and graphic standards are met.
• Serve as liaison between the department and related vendors.
• Serve on internal committees and task forces requiring marketing support.
• Participate in marketing management team decision-making.
• Regularly review competitors’ communications to gain insight into their marketing approaches.
• Proofread marketing and advertising materials and recommend spelling and grammar changes.
• Stay current on credit union products and services, industry trends, compliance procedures, laws, and regulations, and communicate relevant knowledge.
• Represent the credit union professionally at functions.
• Provide backup to the Chief Experience Officer.
• Assist with special events, including the Annual Meeting, New Teacher Orientation, grand openings, special promotions, and programs, as needed.
• Oversee marketing personnel, ensuring deadlines and initiatives are met within a reasonable timeframe and the budget is maintained.
• Work with marketing personnel to develop and maintain reports measuring the effectiveness of marketing efforts.
• Establish metrics to monitor and measure initiative success.
• Coordinate direct-mail activities with the mail house, post office, and suppliers, including preparing and forwarding data extracts.
• Perform other duties as assigned.
• Develop employees through coaching, training, or corrective action; recognize strong performance and hold employees accountable.
• Meet monthly with each employee to review prior-month performance, set goals, and develop improvement plans.
• Train and supervise branch staff; assign, direct, coordinate, and review their work.
• Maintain a motivated, well-trained staff and effective employee relations.
• Perform duties in accordance with the credit union’s bylaws, regulations, Board policies, service standards, and work procedures.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager