Marketing Manager
About The Position
Sage Credit Union is seeking an experienced, motivated, self-starting Marketing Manager to contribute to its mission of helping members and communities prosper. The role drives brand development, member engagement, and product adoption by developing and executing a strategic, data-informed marketing program. Campaigns should reinforce the credit union’s brand pillars and support its strategic goals and competitive positioning. The Marketing Manager leads the marketing team, develops brand visibility and recognition, directs marketing and sales planning, conducts market research, and coordinates communications with departments and stakeholders. The role oversees advertising and marketing materials, adapts tactics to evolving communication technologies, champions timely and brand-aligned campaigns, coordinates special events, and manages member complaint and grievance response activity. Other job-related duties may be assigned.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Ability to lead, motivate, and manage a team effectively.
- Ability to generate creative ideas and develop innovative concepts.
- Strategic thinking and attention to detail.
- Excellent written and verbal communication skills.
- Strong technical skills, especially with industry-standard graphic design tools.
- Strong interpersonal skills and ability to present a positive, professional image.
- Ability to collaborate with diverse teams and achieve results through the efforts of others.
- Ability to manage multiple projects under tight deadlines.
- Self-motivation to learn and grow within the position.
- Ability to lift and/or carry up to 25 pounds.
- Ability to stoop, kneel, crouch, and reach below, at, and over shoulder level.
- Hearing, visual, and verbal ability.
Nice To Haves
- MBA preferred.
- Two to five years of marketing experience in financial services preferred.
- Cooperative, positive attitude toward members and fellow employees, using sound interpersonal skills.
Responsibilities
- Develop, coach, and manage individual marketing team members to ensure department excellence.
- Develop strategy to build brand visibility, recognition, and adoption in emerging markets.
- Direct marketing and sales planning, including analysis of competitive products and services, selling techniques, regulation, budgets, pricing, and distribution.
- Conduct market research and recommend product or service modifications or improvements.
- Coordinate with departments and stakeholders, including IT, Compliance, and Training, to align positioning and communications delivery.
- Stay current on marketing communication technologies, including websites, social media, online reviews, and search, and adapt tactics accordingly.
- Lead development of advertising and associated physical and digital collateral materials.
- Champion timely campaigns that build lasting relationships, align with the brand, and drive value for members.
- Coordinate special events and monitor their planning, scheduling, and implementation.
- Manage member complaint and grievance response activity.
- Perform other job-related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
