Marketing Manager

Icicle Brewing Co and Munchen Haus • Leavenworth, WA

4d • $40 - $44 • Hybrid

About The Position

The Marketing Manager is responsible for the strategy, execution, performance, and ongoing development of München Haus's marketing, branding, communications, events, community engagement, and promotional efforts. The role owns the company's marketing function and leads initiatives across digital, print, advertising, public relations, merchandise, and guest-facing channels to strengthen brand awareness, drive guest engagement, and support business goals.

Working closely with the CEO and collaborating with Operations and Food & Beverage teams, the Marketing Manager develops and executes marketing strategies, manages budgets and campaigns, oversees brand standards, directs external partnerships, and ensures consistent representation of the company's purpose, mission, and values across guest touchpoints. The position also leads marketing projects and external service providers, and supports on-site events and content production as needed.

This is a full-time, non-exempt hybrid position requiring on-site work 2–3 days per week. Hours are 30–40 per week and vary seasonally. Additional on-site attendance or schedule adjustments may be needed based on business needs and coordination with the CEO. Occasional after-hours communication may be required; all work time is recorded and paid. The role involves sitting and/or standing for extended periods, working in moderate-to-loud and fast-paced restaurant conditions, exposure to temperature extremes and typical restaurant hazards, occasional local and out-of-town travel, and lifting or transporting up to 60 pounds occasionally and 35 pounds regularly.

Requirements

• Attention to detail and accuracy.
• Ability to work independently and as part of a team.
• Ability to multitask and prioritize tasks.
• Knowledge of food-handling safety, policies, procedures, and regulations.
• Knowledge of inventory policies and procedures.
• Knowledge of federal, state, and local liquor laws.
• Food Handlers Permit; must acquire within 30 days of hire if not current.
• Washington MAST Card; must acquire within 60 days of hire if not current.
• Cicerone Certified Beer Server Certification; must acquire within 120 days of hire.
• Ability to transport up to 60 pounds occasionally and up to 35 pounds regularly.
• Ability to work in a fast-paced environment and support high-volume operations while maintaining quality and composure.

Nice To Haves

• Bachelor’s degree in marketing or a related field strongly preferred.
• Website design, creation, and maintenance experience preferred.
• Social media strategy and content planning experience strongly preferred.
• Food and beverage or other hospitality experience preferred.

Responsibilities

• Develop, implement, and manage the annual marketing plan, calendar, department goals, and budget in collaboration with the CEO.
• Set marketing priorities, campaigns, and initiatives that support business objectives, seasonal opportunities, and long-term brand growth.
• Analyze marketing performance, campaign effectiveness, return on investment, guest engagement, customer sentiment, and market trends; identify opportunities and improve results.
• Prepare and present marketing reports, performance data, budget reviews, and recommendations to leadership, and contribute marketing insights to long-term business planning.
• Develop and manage content strategies for social media, email, websites, public relations, advertising, and other guest-facing communication channels.
• Create and manage paid advertising campaigns, including Google Ads, Meta advertising, digital promotions, and other appropriate platforms.
• Monitor guest reviews, customer sentiment, and public feedback, and address concerns as appropriate.
• Manage website content, online ordering integrations, business listings, search visibility, and other digital marketing assets.
• Create press releases, newsletters, promotional communications, and public relations materials.
• Create, capture, maintain, and distribute digital and print marketing assets, including menus, signage, advertisements, merchandise graphics, photography, video, presentations, and guest communications; maintain organized asset libraries and archives.
• Uphold brand standards and ensure materials accurately reflect current operations, products, services, pricing, and company expectations.
• Plan and promote on-site and offsite events, contests, seasonal initiatives, and special programs, coordinating timely communications across appropriate channels.
• Oversee sponsorships, donations, community partnerships, and engagement initiatives with guests, visitors, tourism partners, local businesses, and community organizations.
• Manage external vendors and service providers, sourcing resources as needed and ensuring deliverables meet quality, budget, timeline, and brand standards.
• Oversee merchandise branding, visual standards, and brand consistency; direct and evaluate third-party merchandise consultants and partners.
• Approve merchandise concepts, vendor selections, and branding elements; coordinate launches, promotions, and guest communications; and monitor program performance and opportunities.
• Develop, document, and maintain marketing systems, procedures, and standards.
• Collaborate with Operations and Food & Beverage teams to ensure marketing reflects business operations, and coordinate operational support for marketing initiatives, events, and promotions.
• Support Operations and Food & Beverage teams on-site during events, peak periods, and special programs as needed, including guest service and food and beverage handling consistent with required certifications.
• Coordinate and support on-site photo, video, and content productions, including preparing, staging, and styling menu items, beverages, merchandise, props, and sets.
• Lead marketing projects, campaigns, creative initiatives, events, and promotional programs by setting priorities, plans, timelines, and deliverables through execution.
• Direct, coordinate, and evaluate work by consultants, contractors, agencies, merchandise partners, photographers, designers, web developers, and other external service providers.
• Provide project leadership for cross-functional initiatives involving Operations, Food & Beverage, and executive leadership.
• Evaluate the quality, effectiveness, timeliness, and outcomes of marketing initiatives and implement improvements as needed.
• Maintain professional, courteous, and ethical conduct when working with vendors, co-workers, and customers.
• Acquire a Food Handlers Permit within 30 days of hire if not current, a Washington MAST Card within 60 days if not current, and Cicerone Certified Beer Server Certification within 120 days.

Benefits

• Medical, dental, and vision insurance, with employee coverage paid 100% by the company.
• Health Savings Account (HSA) with employer contribution.
• Group term life and Accidental Death & Dismemberment insurance.
• 401(k) with company match after one year of service.
• 60 hours of PTO awarded on the first of the month after the hire date.
• Option to join the company-paid Verizon Wireless cell phone plan.
• Potential quarterly bonus of $1,500 per quarter, up to $6,000 annually, eligible after one year of employment.
• Annual holiday bonus of $500.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager