Marketing Manager

Montecito Bank & Trust•Santa Barbara, CA

6d•$120,904 - $162,000•Hybrid

About The Position

Montecito Bank & Trust is seeking a full-time Marketing Manager in its Marketing department. Located in Santa Barbara, California, the role offers the opportunity for a hybrid work schedule. The Marketing Manager turns the Bank’s marketing strategy into executed, measurable, and compliant campaigns across brand, digital, social, creative, and product marketing. This hands-on leadership role owns the annual integrated marketing roadmap, manages the people, agencies, and vendors who deliver it, and reports results to executive leadership. The Marketing Manager partners with all lines of business—Personal, Small Business, Nonprofit, Commercial, and Wealth Management—and develops working knowledge of the Bank’s deposit, lending, treasury, and wealth products. The role also works with IT and internal developers on the website and digital experience. Marketing materials are reviewed with Legal and Compliance to ensure they are accurate, fair, and regulation-ready. The position combines strategic and tactical work and helps deepen the Bank’s community connections through its brand.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent work experience.
8–10 years of progressive marketing experience in a highly regulated industry, including formal legal, regulatory, and compliance review.
3–5 years of experience in a supervisory or management role.
Demonstrated success planning and executing multi-channel campaigns, managing advertising production, and managing a website.

Nice To Haves

MBA or professional certifications.
Banking or financial services marketing experience, ideally with deposit, lending, and small business products.

Responsibilities

Partner with the Director to develop and regularly update the annual integrated Marketing Roadmap and 360-degree communication plans for the brand and each line of business across TV, radio, outdoor, print, social, display, search, site messaging, and email.
Translate business objectives—including deposit growth, loan origination, new-to-bank households, cross-sell, and commercial pipeline goals—into campaign strategies with clear KPIs.
Use audience segmentation and customer insight to tailor messaging for consumers, small businesses, nonprofits, commercial clients, and wealth clients.
Lead paid search, paid social, programmatic display, video/TV, and geo-targeted campaigns; manage targeting, budget pacing, and results.
Oversee email, SMS, and other lifecycle marketing programs in partnership with Operations and Compliance.
Partner with IT and internal developers on the roadmap, UX/UI, content, and prioritization for the public website and digital marketing assets.
Partner with Bank departments to develop clear, accurate, and compelling value propositions and launch messaging for priority products and services.
Work with data analysts to manage the marketing dashboard and report on KPIs, including product adoption, segmentation growth, media efficiency, ROI, cost per acquisition, and customer lifetime value.