Marketing Manager - NYC

Red Clover HR•Village of Fayetteville, NY

6d•$90,000 - $115,000•Onsite

About The Position

The Marketing Manager develops and executes marketing initiatives to strengthen Tarisio’s global brand presence and engagement. Based in New York City, this hands-on role covers content creation, digital and print marketing, and management of Tarisio’s online presence. The Marketing Manager works closely with senior leadership to design campaigns that expand Tarisio’s reach and visibility in the fine instrument and performing arts markets. The role calls for a creative and analytical marketing professional with an interest in classical music and the arts, able to balance strategic thinking with precise execution. The position involves managing digital campaigns, producing engaging content, and building relationships that advance brand visibility and reputation.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
At least 5 years of experience in marketing communications, content marketing, or brand management.
Proven success developing and executing multi-channel marketing campaigns.
Strong understanding of digital marketing, analytics, and advertising principles.
Proficiency with WordPress, Mailchimp, Google Analytics, Google Tag Manager, and CRM systems.
Skill in social media strategy and execution, including audience growth and paid campaign management.
Excellent communication and copywriting skills, with strong attention to detail.

Nice To Haves

Experience in or enthusiasm for the classical music or performing arts industry.

Responsibilities

Partner with the Director and Head of Global Operations to define and execute Tarisio’s global brand marketing strategy.
Research and develop targeted campaigns to expand Tarisio’s presence in new and existing markets.
Manage and update company WordPress websites, including drafting copy, uploading content, posting events, and ensuring consistency in brand voice and presentation.
Design, draft, and execute email and subscription campaigns via Mailchimp; maintain and segment distribution lists and ensure compliance with copyright and data regulations.
Oversee and grow Tarisio’s social media presence across Instagram, Facebook, Twitter, and TikTok, managing content, engagement, and analytics to drive brand awareness and customer engagement.
Collaborate with industry partners, influencers, and internal teams to enhance brand storytelling and visibility.
Manage production and distribution of print materials in collaboration with external vendors and freelance designers.
Analyze campaign performance data and use insights to refine marketing strategies and improve outcomes.