Senior Product Marketing Manager (NYC)
About The Position
Hyro is seeking a Senior Product Marketing Manager to shape positioning, messaging, and launches for its AI agents. The role owns go-to-market strategy for a product suite, leads launches and release communications, enables sales and BDR teams, and develops market, competitor, customer, and persona insights. The manager will collaborate with marketing, product, sales, customer success, engagement, growth, content, and design teams, while helping mature Hyro’s marketing, launch, and enablement processes. This is a hybrid role requiring at least three days per week in Hyro’s NYC office. Applicants must be currently authorized to work in the United States on a full-time basis.
Requirements
- At least 4 years of product marketing experience in B2B SaaS.
- Proven track record leading product launches from positioning and messaging through sales enablement.
- Strong go-to-market skills, including positioning, messaging, and competitor analysis.
- Excellent copywriting and storytelling skills, with confidence presenting to sales teams.
- Strong project management skills and ability to prioritize several projects at once.
- Independent self-starter who takes initiative, proposes creative solutions, and needs little direction.
- Collaborative partner to marketing, product, sales, customer success, and design teams.
- Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot.
- Bachelor’s degree in Marketing, Business Administration, or a similar field.
- Excellent written and verbal English.
- Currently authorized to work in the United States on a full-time basis.
Nice To Haves
- Experience with healthcare and AI products.
Responsibilities
- Own go-to-market strategy for a product suite, including segmentation, positioning, messaging, pricing and packaging, and product naming.
- Lead product launches and releases end to end with product, sales, and customer success, coordinating release dates and communicating what is shipping and why.
- Create launch collateral, including one-pagers, decks, landing pages, explainer videos, and webinars.
- Drive market and competitor intelligence and translate trends, threats, and opportunities into battlecards and clear differentiation.
- Enable sales and BDR teams with pitches and materials for major launches and smaller releases, and present directly to sales teams.
- Develop customer and persona insights and brief industry analysts to sharpen healthcare positioning.
- Create a feedback loop among sales, customer success, and product to bring field insights into the product roadmap.
- Partner with growth and content marketers to incorporate value propositions into brand campaigns.
- Help mature launch and enablement processes as Hyro grows.
Benefits
- Unlimited PTO and paid sick leave.
- Company-wide long weekends every quarter.
- Hybrid, dog-friendly NYC office.
- Work from anywhere for up to 2 weeks per year.
- Medical, dental, and vision coverage for employees and their families.
- 401(k) with company match.
- MealPal subscription for monthly lunches.
- Home office equipment coverage.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
