Senior Product Marketing Manager (NYC)

Hyro•New York, NY

15h•Hybrid

About The Position

Hyro is seeking a Senior Product Marketing Manager to shape positioning, messaging, and launches for its AI agents. The role owns go-to-market strategy for a product suite and supports new product releases, sales enablement, entry into new market segments, and the development of mature marketing processes. The position works closely with marketing, product, sales, customer success, and engagement manager teams. It is hybrid, with at least three days per week in Hyro’s NYC office.

Requirements

At least 4 years of product marketing experience in B2B SaaS.
Proven experience leading product launches, from positioning and material creation through training and sales enablement.
Strong go-to-market skills, including positioning, messaging, and competitor analysis.
Excellent copywriting and storytelling skills, with confidence presenting to go-to-market teams.
Strong project management skills and ability to prioritize several projects at once.
Independent self-starter who takes initiative, proposes creative solutions, and needs little direction.
Collaborative partner to marketing, product, sales, customer success, and design teams.
Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot.
Bachelor’s degree in Marketing, Business Administration, or a similar field.
Must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

Experience with healthcare and AI products.

Responsibilities

Own go-to-market strategy for a product suite, including segmentation, positioning, messaging, pricing and packaging, and product naming.
Lead product launches and releases end to end with product, sales, and customer success teams; coordinate release dates and communicate what is shipping and why.
Create launch collateral, including one-pagers, decks, landing pages, explainer videos, and webinars.
Enable sales and BDR teams with pitches and materials for major launches and smaller releases, and present directly to sales teams.
Develop customer and persona insights and brief industry analysts to sharpen healthcare positioning.
Create go-to-market plans and conduct research for entry into new segments; train go-to-market teams, adapt materials to segment-specific pain points, and create competitor-proof positioning.
Create a feedback loop among sales, customer success, and product to bring field insights into the product roadmap.
Partner with growth and content marketers to incorporate value propositions into brand campaigns.
Help mature launch and enablement processes as Hyro grows.