NYC)

Gantri•San Francisco, CA

About The Position

Gantri is hiring a Digital Marketing Manager to run its digital marketing engine across paid social, paid search, email, SMS, affiliate, and on-site conversion. The role owns DTC marketing performance and is responsible for building a cross-channel reporting system based on multi-touch attribution, including the attribution model, supporting data pipeline, reconciliation of platform-reported and modeled results, and weekly and monthly reporting for leadership. The manager will plan, budget, and forecast marketing spend; set and monitor performance targets; manage paid media and email/SMS agency relationships; and coordinate campaigns with product launches, collaborations, promotions, and seasonal moments. The role partners with creative, ecommerce, and product teams on creative direction and funnel improvements, and maintains reliable campaign testing and tracking practices. It reports to the Head of Brand. Gantri describes itself as a product innovation foundry for the design industry. It manufactures products on demand at a California Digital Factory using Gantri PlantPolymers, bio-polymers intended to replace oil-based plastics and eliminate the need for inventory. Its products include lighting and Gantri Wireless. The company emphasizes design, manufacturing innovation, and sustainability.

Requirements

At least 5 years of experience in digital marketing or growth for a DTC brand, with a proven record of growing DTC revenue.
Experience in a design-led brand in home, lifestyle, beauty, fashion, or an adjacent category, with an understanding of selling considered-purchase, aesthetics-driven products online.
Exceptional quantitative skills, including comfort building and maintaining attribution models, cohort analyses, LTV/CAC models, and spend forecasts in spreadsheets or BI tools.
Understanding of the limitations of platform-reported attribution and how to triangulate results using incrementality testing, marketing mix modeling, or post-purchase surveys.
Hands-on knowledge of the ecommerce stack, including Klaviyo or equivalent, Meta Ads, Google Ads, GA4, and at least one attribution or analytics platform such as Northbeam, Triple Whale, or Rockerbox.
Strong organization, including use of calendars, trackers, documented processes, and written briefs to keep agencies and workstreams on schedule.
Experience managing external agencies and holding them accountable to performance targets.
Good visual judgment and ability to recognize and explain when creative is off-brand; design skills are not required.
Clear, concise written communication, with reports and recommendations understandable to people who were not in the meeting.

Nice To Haves

Experience with SQL or a BI tool such as Looker, Metabase, or Mode for pulling and modeling data directly.
Exposure to B2B or trade marketing alongside DTC.
Experience at a company with on-demand or made-to-order fulfillment, where inventory constraints differ from traditional ecommerce.

Responsibilities

Build and own cross-channel performance reporting using multi-touch attribution, including the attribution model, data pipeline, reconciliation of platform and modeled results, and weekly and monthly reporting.
Plan, budget, and forecast DTC marketing spend across channels.
Set targets for CAC, ROAS, MER, contribution margin, and new-customer revenue, and track performance against them.
Manage the paid media agency relationship, including briefs, budgets, creative requests, testing roadmaps, and performance reviews; hold the agency to targets.
Manage the email and SMS agency relationship, including campaign calendar, flows, segmentation strategy, list growth, and deliverability; hold the agency to targets.
Run the campaign calendar across channels in coordination with product launches, designer collaborations, promotions, and seasonal moments.
Partner with the creative team to brief and evaluate advertising and email creative, and translate performance data into creative direction.
Run structured testing programs for audiences, creative, offers, and landing pages with clear hypotheses, sample sizes, and readouts.
Monitor on-site funnel metrics, including conversion rate, average order value, and checkout drop-off, and work with ecommerce and product teams on improvements.
Maintain tracking integrity, including pixels, UTMs, server-side events, and data flowing into the attribution model and analytics stack.