Marketing Manager

Foundation

4d•CA$65,000 - CA$100,000

About The Position

The Marketing Manager runs execution for Foundation’s marketing engine, turning plans set by the Head of Marketing into campaigns and improvements across the website, SEO, paid media, and sales enablement. The role partners with Sales and the Paid Department to grow pipeline and improve conversion to revenue. It is a hands-on role focused on fast execution, measurement, and quality, and includes leading the Social Media & Marketing Coordinator through delegation, coaching, and quality oversight. There is a stated path to take on more strategic planning over time. The position works across pipeline generation and conversion, website ownership and SEO, integrated campaigns and go-to-market execution, team leadership, analytics and reporting, and sales enablement. It also supports pre-sales conversations as a subject matter expert on Foundation’s services and builds repeatable marketing and enablement systems.

Requirements

3–5 years of B2B marketing experience.
Hands-on experience with technical and on-page SEO, keyword research, and SEO tools such as Google Search Console, GA4, Ahrefs, or Semrush.
Experience building and editing pages in a CMS such as WordPress, HubSpot, or Webflow, or a similar platform.
Strong analytical skills, including CRM, dashboards, spreadsheets, and attribution, with the ability to turn data into clear recommendations.
A track record of working with Sales and Paid teams to drive pipeline.
Strong execution and organizational skills, including managing several projects at once without sacrificing quality.
Strong delegation skills and experience coaching or mentoring at least one junior teammate.

Nice To Haves

SaaS, technology, or agency experience.
Basic HTML/CSS skills.
Familiarity with GEO/AEO and how AI search is changing B2B buying.
CRO or A/B testing experience.
Webinar experience.

Responsibilities

Work with Sales on lead handoff, MQL/SAL follow-up, and regular pipeline reviews so marketing-sourced leads move quickly.
Work with the Paid Department to launch and improve campaigns, including audience targeting, landing pages, offers, and budget pacing, with a focus on pipeline outcomes.
Identify where pipeline stalls in volume, conversion, or velocity and run tests to address issues.
Build and run nurture and lifecycle email programs that move MQLs toward sales conversations.
Own the Foundation website, including updates, new pages, landing pages, and day-to-day CMS maintenance.
Own on-page and technical SEO for the site, service pages, and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation, and crawlability for search engines and AI crawlers.
Improve website conversion rates by testing forms, calls to action, page layouts, and offers.
Monitor website health and performance using tools such as Google Search Console, GA4, Ahrefs, or Semrush, and proactively fix issues.
Coordinate with the Content Manager where website SEO and editorial content overlap.
Execute integrated campaigns tied to service launches, industry moments and events, and thought-leadership themes in collaboration with the Content Manager.
Run webinars, podcasts, partnerships, and sponsorships that drive MQLs and pre-sales conversations, including logistics, promotion, and follow-up.
Coordinate with Creative, Growth, Paid, Sales, and Content so campaigns are delivered on time, on brand, and as planned.
Apply Brand-to-Demand principles and Category Entry Points in targeting, landing pages, paid campaigns, and sales materials.
Coach and mentor the Marketing Coordinator by setting goals, providing regular feedback, and creating a development plan to grow their ownership of social media.
Delegate execution with clear briefs, owners, and deadlines, and maintain quality and timelines.
Work with the Creative Director to uphold creative quality standards.
Own funnel reporting, including MQL volume, MQL-to-SAL conversion, pipeline velocity, cost per SAL, and marketing-influenced revenue.
Build and maintain dashboards, with HubSpot preferred, that provide leadership with a clear and trusted view of performance.
Track paid media efficiency and pipeline contribution; website traffic, conversion rate, and organic/AI search visibility; campaign, event, and email engagement; and sales enablement asset usage.
Analyze results and provide the Head of Marketing with clear insights and recommended next steps.
Maintain consistent reporting cadences and documentation.
Act as a subject matter expert on Foundation’s services, including SEO, GEO, Reddit, distribution, and content, on second and third sales calls.
Review audits and proposals as a quality partner, ensuring they reflect Foundation’s positioning and buyer needs.
Oversee production and upkeep of sales enablement assets, including pitch decks, templates, one-pagers, service pages, and supporting audit and proposal documentation.
Ensure Sales has current messaging, proof points, service positioning, and case studies; case study production is handled by the Content Manager.
Build and maintain repeatable marketing and enablement systems, including SOPs, templates, and playbooks.
Capture patterns from sales conversations and buyer questions, including objections, Category Entry Points, and decision dynamics, and share them with the Head of Marketing, Content Manager, and Sales.