Marketing Manager

Seneca Gaming Corporation • Niagara Falls, NY

4d

About The Position

The Marketing Manager manages the day-to-day operations of the Marketing Department, including Promotions, Players Club, and bus group arrivals and departures. The role implements, maintains, and expands the overall marketing plan to increase business through promotional gifts, events, and bus programs, and oversees the administrative aspects of the Promotions Department and its guest-facing activities. The manager also oversees daily bus operations for the property. All duties are performed in accordance with Seneca Gaming Corporation policies and procedures, Internal Control Standards, and objectives.

The position supervises Marketing staff and oversees promotion planning and execution, Players Club operations, promotional inventory and expenses, bus scheduling communications, and departmental procedures. It collaborates with other departments, vendors, and the Executive Director of Marketing & Sales to develop promotions and increase incremental business. The role requires customer service, compliance with gaming and information-security requirements, and the ability to work a flexible schedule, including occasional travel. The work takes place in a casino environment that is usually moderately loud and can be loud on the casino floor; smoking is permitted.

Requirements

• Must be at least 18 years old upon employment.
• Bachelor of Science or Bachelor of Arts degree in Marketing or Business.
• At least three years of experience in casino marketing or player services.
• At least three years of Promotions/Events experience.
• At least three years of supervisory experience.
• Scheduling flexibility and dependability.
• Excellent, quantifiable customer service skills.
• Ability to type at least 40 words per minute.
• Ability to operate a personal computer and analyze data.
• Experience writing and understanding promotion- and gaming-related internal controls.
• Excellent communication skills and ability to write and speak effectively to the public, employees, and customers.
• Ability to interact effectively with customers and employees and resolve problems or conflicts diplomatically and tactfully.
• Ability to work a flexible schedule, including occasional travel.
• Ability to stand for up to eight or more hours, walk, and move through all areas of the casino in a timely manner.
• Excellent auditory abilities.
• Physical stamina and an appropriate mental attitude to work under pressure in a fast-paced casino environment and deal effectively with customers, management, employees, and members of the business community.
• Must be able to work in an environment where smoking is permitted.

Responsibilities

• Oversee daily Marketing staff operations, including hiring, training, development, coaching and counseling, scheduling, termination, and performance appraisals.
• Train staff to provide exceptional customer service and communicate professionally; maintain a professional work environment.
• Educate staff about Seneca Players Club Card uses and benefits and current and upcoming promotions.
• Ensure staff follow gaming rules and regulations and departmental policies and procedures.
• Assist the Bus Group Sales Department with bus scheduling communications and distribute bus-group projections to appropriate departments.
• Plan promotions in advance and oversee their execution in compliance with gaming rules and regulations.
• Create and assemble memos, SGA submissions, promotional fact sheets, ProFormas, and promotional and operational expense tracking.
• Assist with setup and testing of upcoming promotions and promotional software.
• Use the ACSC Computer System to review patron eligibility, status, and promotion outcomes.
• Ensure coupons are accurately counted in accordance with Seneca Gaming Authority and Income Audit requirements.
• Monitor competitors’ promotions and maintain tracking and reporting for promotional programs.
• Manage inventory and ordering of promotional gifts, materials, and operational supplies.
• Collaborate with necessary departments on promotion creation and setup.
• Strategize with the Executive Director of Marketing & Sales to increase incremental business through promotions.
• Develop the annual budget and monitor expenditures.
• Oversee Players Club booths and use the player tracking system to encourage guest participation in the Players Club.
• Keep Promotions Department policies and procedures updated and contribute to the composition, implementation, and monitoring of departmental standard operating procedures.
• Meet with outside vendors about promotion ideas and items.
• Represent the casino positively to guests and vendors and assist them as required.
• Participate in and promote development of a customer service training program as needed.
• Maintain confidentiality and comply with information-security policies, including the Seneca Gaming Corporation Acceptable Use Policy.
• Meet attendance guidelines, attend required meetings, and complete required SGC training within nine months of starting employment.
• Perform duties and meet expectations that may change as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager