Marketing Manager

Steve Padgetts Honda of Lake Murray•Irmo, SC

5d•Onsite

About The Position

Steve Padgett's Honda of Lake Murray, a family-owned and operated automotive dealership, is seeking an experienced Marketing Manager. The role oversees dealership marketing across digital and in-store channels, supports customer engagement and sales, and coordinates campaigns with internal teams, advertising agencies, and media partners. The position also manages marketing budgets and contributes to internal brand culture. The employer describes a professional, enthusiastic, and supportive working environment and emphasizes employee well-being and work-life balance. The position is full-time and based in Irmo, South Carolina. The stated salary range is $50,000 to $65,000 per year. The employer offers company-wide training, growth opportunities, competitive compensation, and benefits, though specific benefits are not listed.

Requirements

Bachelor's degree in Marketing or a related field.
Proven marketing experience, preferably with significant experience in an advertising agency environment.
Excellent communication skills for engaging with stakeholders, agency partners, and internal teams.
Strong analytical skills and proficiency with analytics tools to measure and optimize campaigns.
Creative thinking and ability to develop strategies aligned with business objectives.
Ability to manage multiple projects simultaneously with attention to detail.
Genuine interest in the automotive industry and understanding of its marketing challenges.
Experience managing and optimizing marketing budgets to maximize return on investment.

Responsibilities

Oversee and optimize dealership websites to keep them user-friendly, current, and aligned with brand messaging.
Track, analyze, and report on marketing campaign and digital-platform performance; use data to guide strategy and measure return on investment.
Coordinate advertising agencies, media partners, and internal teams to support smooth campaign execution.
Develop and implement in-store marketing strategies to increase foot traffic, boost sales, and improve the customer experience.
Lead social media efforts, including creating content, managing paid campaigns, and interacting with customers across platforms.
Plan and coordinate automotive events, including new model launches and customer appreciation activities in-store and in the community.
Promote internal brand culture through campaigns that align employees with marketing goals and values.
Collaborate with design and content teams to produce digital, print, and video marketing materials.
Develop and oversee the marketing budget, allocate resources efficiently, and monitor costs against targets.
Take on other marketing responsibilities as they arise.