Marketing Manager

PeakMade Real Estate • Ithaca, NY

24d • Onsite

About The Position

The Marketing and Sales Manager is an onsite team leader who assists the Property Manager in achieving revenue, occupancy, resident retention, marketing, and leasing goals. The position supports the training, development, and performance of the leasing team and oversees property-level marketing and sales activities. The role includes analyzing market trends and marketing results, developing advertising plans, managing lead-generation channels and promotional materials, and coordinating resident and property events. The anticipated pay is $52,000 annually; final compensation is determined based on experience, skills, and internal equity.

Requirements

• High degree of proficiency in PowerPoint, MS Word, and Excel.
• Proficiency in social networking platforms, including Instagram, Facebook, YouTube, LinkedIn, and Twitter.
• Ability to read and write English fluently.
• Computer literacy.
• Ability to prioritize tasks in a busy and changing environment.
• Customer-service skills.
• Leadership, accountability, and team-support skills.

Nice To Haves

• Bachelor’s degree in marketing, communications, business, real estate, or a related field is preferred.
• Experience in the multifamily industry in a sales, leasing, or management position is preferred.
• Knowledge of trending marketing techniques directed specifically to college students.

Responsibilities

• Assist with community-level brand management and ensure the brand is appropriately represented.
• Analyze sub-market trends and results to develop strategic marketing and advertising plans that generate qualified leads and support business goals.
• Review targeting strategy, lead-generation quality, advertising, sales messaging, websites, and collateral for accuracy and relevance to lead-generation goals and brand awareness.
• Supervise planning, preparation, and implementation of approved lease-up events, renewal parties, property events, and competitions.
• Work with the Executive Director to help onsite staff build relationships with colleges and universities, vendors, and prospects.
• Develop annual property marketing plans.
• Develop and manage resident programs.
• Use established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
• Assist with market surveys and leasing reports as required.
• Prepare lease-related paperwork accurately and maintain thorough knowledge of it.
• Maintain accurate prospect traffic and leasing data, and assist with computer data entry as needed.
• Manage ILS providers, website updates, internet advertising, and bulk advertising opportunities.
• Create or review and manage property promotional items.
• Assist the Property Manager in training, developing, and supporting the leasing team.

Benefits

• Potential monthly commission.
• Housing discount, which varies by property.
• 15 days of PTO plus 2 additional Wellbeing Days.
• Up to 12 weeks of paid parental leave plus one year of diapers.
• 401(k) match.
• Wellness initiatives, health team competitions, and reward programs through the LiveWell Program.
• Employee Resource Groups.
• Leadership training and growth opportunities.
• Additional rewards and recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed