Marketing Manager

Seneca Gaming Corporation•Niagara Falls, NY

About The Position

The Marketing Manager manages the day-to-day operations of the Marketing Department, including Promotions, Players Club, and bus group arrivals and departures. The role implements, maintains, and expands an overall marketing plan to increase business through promotional gifts, events, and bus programs, and oversees the administrative aspects of the promotions department. The manager oversees promotion activities and guest services, as well as daily bus operations for the property. All duties must be performed in accordance with Seneca Gaming Corporation policies and procedures, Internal Control Standards, and objectives. The position leads and develops Marketing staff, plans and executes compliant promotions, coordinates with other departments and vendors, manages promotional inventory and expenses, and tracks and reports program results. It also supports bus group sales communications, Players Club operations, customer service training, and strategies to increase incremental business and player club participation. The role requires a flexible schedule, occasional travel, attendance at meetings, and strict handling of confidential and information-security matters. The work takes place in a casino environment that is usually moderately loud and can be loud on the casino floor, where smoking is permitted. The employee must be able to stand for up to eight or more hours, walk through casino areas, and maintain stamina and a proper mental attitude while working under pressure.

Requirements

Must be at least 18 years old upon employment.
Bachelor of Science or Bachelor of Arts degree in Marketing or Business required.
At least three years of experience in casino marketing or player services.
At least three years of promotions or events experience.
At least three years of supervisory experience.
Scheduling flexibility and dependability.
Excellent, quantifiable customer service skills.
Ability to type at least 40 words per minute.
Ability to operate a personal computer and analyze data.
Experience writing and understanding promotion- and gaming-related internal controls.
Excellent communication skills and ability to write and speak effectively to the public, employees, and customers.
Ability to interact effectively with customers and employees and resolve problems or conflicts diplomatically and tactfully.
Ability to stand for up to eight or more hours and walk and move through all areas of the casino in a timely manner.
Excellent auditory abilities and physical stamina to work under pressure in a fast-paced casino environment.

Responsibilities

Oversee daily Marketing staff operations, including hiring, training, development, coaching and counseling, scheduling, termination, and performance appraisals.
Train staff to provide exceptional customer service and communicate professionally; maintain a professional work environment.
Educate staff about Seneca Players Club Card uses and benefits and current and upcoming promotions.
Ensure staff comply with gaming rules and regulations and departmental policies and procedures.
Assist Bus Group Sales with bus scheduling communications and distribute bus group projections to appropriate departments.
Plan and execute promotions in advance according to the schedule.
Oversee promotion execution and ensure promotions comply with gaming rules and regulations.
Create and assemble memos, SGA submissions, promotional fact sheets, and ProFormas; track promotional and operational expenses.
Assist with setup and testing of upcoming promotions and new promotional software.
Use the ACSC Computer System to review patron eligibility, patron status, and promotion outcomes.
Ensure coupons are accurately counted and handled in accordance with Seneca Gaming Authority and Income Audit department requirements.
Monitor competitors’ ongoing promotions.
Maintain tracking and reporting for promotional programs.
Maintain inventory and order promotional gifts, materials, and operational supplies.
Coordinate with necessary departments to create and set up promotions.
Strategize with the Executive Director of Marketing & Sales on opportunities to increase incremental business through promotions.
Develop the annual budget and monitor expenditures.
Oversee Players Club booths.
Update Promotions Department policies and procedures with new customer-service and internal-policy information as necessary.
Meet with outside vendors regarding promotion ideas and items.
Present a positive image of the Casino to guests and vendors and assist them as required.
Participate in and promote development of a customer service training program as needed.
Use the player tracking system to increase guest participation in the Players Club.
Work a flexible schedule, including occasional travel, and attend required meetings.
Suggest, compose, implement, and monitor Department Standard Operating Procedures.
Maintain strict confidentiality and comply with information-security policies, including the Seneca Gaming Corporation Acceptable Use Policy.
Meet attendance guidelines and comply with regulatory, departmental, and company policies.
Complete all required SGC training programs within nine months of employment.