Marketing Manager

PeakMade Real Estate • Ithaca, NY

25d • Onsite

About The Position

The Marketing and Sales Manager is an onsite team leader who assists the Property Manager in meeting revenue, occupancy, resident retention, marketing, and leasing goals. The role supports the training, development, and performance of the leasing team and helps ensure the community represents the brand appropriately. It develops and manages marketing strategies, advertising, resident programs, events, and leasing activities to generate qualified leads and achieve budgeted occupancy.

Requirements

• High proficiency in PowerPoint, Microsoft Word, and Excel.
• Proficiency in social networking, including Instagram, Facebook, YouTube, LinkedIn, and Twitter.
• Ability to read and write English fluently.
• Computer literacy.
• Self-starting approach and ability to take responsibility and initiate ideas.
• Excellent customer service skills.
• Flexibility and ability to prioritize tasks in a busy, changing environment.
• Ability to lead and motivate a team while taking accountability for its success.

Nice To Haves

• Bachelor’s degree in marketing, communications, business, real estate, or a related field.
• Experience in the multifamily industry in a sales, leasing, or management position.
• Knowledge of trending marketing techniques directed toward college students.

Responsibilities

• Assist with brand management and ensure the brand is appropriately represented at the community level.
• Analyze sub-market trends and results to develop strategic marketing and advertising plans aligned with business strategy and goals.
• Review targeting strategy, lead-generation quality, advertising, sales messaging, websites, and collateral for accuracy and relevance to lead-generation goals and brand awareness.
• Supervise the planning, preparation, and implementation of lease-up events, renewal parties, property events, and competitions as approved by the Executive Director.
• Work with the Executive Director to help onsite staff build relationships with colleges and universities, vendors, and prospects.
• Develop annual property marketing plans.
• Develop and manage resident programs.
• Use established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
• Assist with market surveys and leasing reports as required.
• Prepare lease-related paperwork accurately and maintain thorough knowledge of it.
• Maintain accurate prospect traffic and leasing data and assist with computer data entry as needed.
• Manage ILS providers, website updates, internet advertising, and bulk advertising opportunities.
• Create or review and manage property promotional items.
• Assist the Property Manager with training, development, and performance of the leasing team.

Benefits

• Potential monthly commission.
• Housing discount, varying by property.
• 15 days of PTO plus two additional Wellbeing Days.
• Up to 12 weeks of paid parental leave and one year of diapers.
• 401(k) match.
• Wellness initiatives, health team competitions, and reward programs through the LiveWell Program.
• Employee Resource Groups.
• Leadership training and growth opportunities.
• Additional rewards and recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager