Marketing Manager

HUTCHINSON CLINIC P A INC•Hutchinson, KS

4d•Onsite

About The Position

The Marketing Manager supports communications for Hutchinson Clinic and carries out marketing and communication activities intended to enhance the Clinic’s visibility in the market and community. The role develops and coordinates public-facing materials, supports marketing of Clinic services and individual practices, and helps maintain a favorable public image. The Marketing Manager creates a comprehensive marketing plan for presentation and approval by the Board of Directors, ensures communications materials are prepared and delivered to appropriate representatives by deadlines, maintains professional relationships with media personnel, and evaluates materials used by patients and the public for accuracy and professionalism. The role also coordinates Clinic participation in community opportunities and activities, supports site visits, and observes Clinic policies and guidelines.

Requirements

Two to five years of experience in communications and/or marketing; healthcare industry experience is preferred.
Bachelor’s degree in communication, marketing, public relations, or a related field.
Excellent interpersonal skills and the ability to work with all levels of the organization.
Ability to work independently and collaboratively.
Ability to build and maintain strong, positive, influential relationships within the organization and throughout the community.
Experience in digital marketing.
Ability to handle numerous high-priority projects simultaneously.
Proofreading ability, attention to detail, and ability to handle revisions as needed.

Nice To Haves

Experience in communications and/or marketing in the healthcare industry.

Responsibilities

Design and prepare written copy for news, radio, directories, brochures, and other materials publicizing new and existing services, including individual practices.
Maintain records, budgets, reports, and statistics as required.
Attend meetings and participate on committees.
Participate in planning and organizing special events, fairs, shows, meetings, workshops, and programs.
Supervise updates to directories, handbooks, and service listings.
Design and implement the Clinic’s public relations program to create and maintain a favorable public image.
Perform related work as required.
Create a comprehensive marketing plan for presentation and approval by the Board of Directors, as advised.
Ensure social media content, website information, press releases, and radio copy are prepared and provided to appropriate representatives before deadlines.
Work professionally and knowledgeably with media personnel to develop and enhance media contacts.
Evaluate Clinic materials intended for patients or the general public to ensure accuracy and maintain a professional public image.
Approve financial contributions to schools, charities, and community events that are appropriate to the facility’s professional image.
Stay informed about Clinic activities and Hutchinson business, recreation, school, and community activities to identify marketing opportunities and maintain a public presence.
Coordinate transportation, lodging, entertainment, and other activities for site visits.
Observe all Clinic policies and guidelines.