Marketing Manager
About The Position
Apex Service Partners is seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area, including North and South Baltimore, Annapolis, Georgetown, and New Castle. The role oversees approximately $42 million in annual revenue and a $3 million marketing budget, with responsibility for driving lead generation, customer acquisition, brand visibility, and marketing performance across multiple brands and markets. The Marketing Manager partners with General Managers, regional leadership, internal marketing teams, and agency partners to support revenue growth and maximize return on marketing investment. The position is in person in the Baltimore, Maryland market area and is full-time.
Requirements
- 5+ years of marketing management experience.
- Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
- Experience managing significant marketing budgets and evaluating ROI through data and analytics.
- Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
- Strong communication, presentation, and analytical skills.
- Think like a business owner and focus on measurable outcomes.
- Be accountable and driven by results, use data to guide decisions, build credibility with operators, leadership teams, and agency partners, and thrive in a fast-paced, growth-oriented environment.
Nice To Haves
- Bachelor's degree in Marketing, Business, or a related field preferred.
- Marketing management experience supporting multiple locations or brands preferred.
- Experience in home services, skilled trades, franchise, or multi-location marketing environments highly preferred.
Responsibilities
- Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
- Manage and optimize marketing investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
- Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
- Manage an approximately $3 million marketing budget, making data-driven investment decisions to maximize ROI and ROAS.
- Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, customer acquisition costs, and revenue impact.
- Lead agency and vendor relationships, holding partners accountable to performance goals and agreed-upon KPIs.
- Monitor market trends, competitor activity, and customer insights to identify growth opportunities.
- Ensure brand consistency and a strong local market presence across supported locations.
- Present performance results and strategic recommendations to operational and executive leadership teams.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
