Marketing Manager

70 Centennial Olympic Park OZ Employer LLC DBA Hotel Phoenix•Atlanta, GA

About The Position

Hotel Phoenix Atlanta is seeking a creative, strategic, and results-driven Marketing Manager to lead marketing initiatives that elevate the hotel’s brand presence, drive revenue, and strengthen its connection with the Atlanta community. The role develops and implements marketing campaigns, manages digital and social media presence, coordinates public relations efforts, and supports sales initiatives across hotel outlets, guest rooms, restaurants, bars, and special events. The Marketing Manager tells the story of Hotel Phoenix as a destination rooted in Atlanta’s culture, creativity, and hospitality while driving awareness, engagement, and measurable business results. The position works across Sales, Revenue Management, F&B, Events, and Operations, and reports campaign and marketing performance to hotel leadership.

Requirements

3–5 years of marketing experience.
Strong knowledge of digital marketing platforms, social media management, and content creation.
Experience with email marketing platforms, analytics tools, and CRM systems.
Excellent writing, storytelling, and communication skills.
Strong organizational and project management abilities.
Ability to work collaboratively with cross-functional teams, including F&B, Sales, and Operations.
Creativity and innovation.
Strategic thinking.
Brand storytelling.
Strong attention to detail.
Relationship building.
Data-driven decision making.
Adaptability in a fast-paced environment.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred.
Marketing experience in hospitality, luxury, lifestyle brands, or hotels preferred.

Responsibilities

Build and execute a quarterly integrated marketing plan across digital, print, and on-property channels, with targets tied to occupancy, RevPAR, and outlet revenue; present results at the monthly marketing review.
Audit guest-facing materials, including the website, signage, menus, and collateral, quarterly to ensure alignment with the Hotel Phoenix brand voice and L.V.X. Collection standard.
Maintain and seasonally update a brand style guide and messaging matrix to keep tone and visuals consistent across digital, print, and in-room materials.
Publish and maintain a weekly social content calendar across Instagram, Facebook, and LinkedIn, linking each post to a campaign, outlet, or promotion.
Update the hotel website, Google Business profile, and OTA and listing pages, including TripAdvisor and Preferred Hotels & Resorts, within 48 hours of rate, package, or property changes.
Deliver a monthly analytics report benchmarking engagement, follower growth, and website traffic against the prior month and the competitive set.
Secure and log media placements and mentions in a shared coverage tracker, and report quarterly results to the Director of Sales & Marketing and General Manager.
Coordinate press and influencer site visits using a pre-approved brand-safety checklist, and deliver a post-visit content recap within five business days.
Represent Hotel Phoenix at local community and industry partnership events and track new partnerships developed each quarter.
Maintain a content calendar 6–8 weeks in advance and book photographers, videographers, and creative partners for outlet, room, and event shoots.
Produce campaign assets, such as email, paid social, and print collateral, for seasonal promotions and route them through brand review before launch.
Maintain a centralized, rights-cleared photo and video library organized by outlet for use by Sales, PR, and F&B teams.
Partner with Sales and Revenue Management on a monthly promotional calendar tied to group, transient, and outlet revenue goals.
Launch at least one packaged offer per quarter, such as a staycation, holiday, or F&B pairing, with trackable booking attribution.
Report campaign ROI, including bookings generated versus spend, to the Director of Sales & Marketing after each major promotion.
Lead marketing support for signature activations and seasonal programming, aligning timelines with F&B, Events, and Operations.
Collaborate with F&B and Operations leadership on entertainment and event programming decisions; route vendor, budget, or scheduling changes through the Director of Sales & Marketing for approval.
Deliver a post-event recap covering attendance, social reach, and press pickup within five business days of each activation.
Maintain a monthly marketing dashboard covering digital engagement, PR value, campaign ROI, and revenue contribution, and present it to leadership.
Conduct a quarterly competitive set review covering positioning, pricing, promotions, and social presence to inform strategy adjustments.