Manager, Marketing

AAA Mid-Atlantic•Cincinnati, OH

5d•$76,195 - $118,921•Hybrid

About The Position

AAA Club Alliance is seeking a Marketing Manager to develop and lead integrated membership marketing strategies that drive acquisition, membership growth, retention, and measurable business results. The role directs campaign strategy and execution across internal marketing teams, business partners, and external agencies, and contributes to strategic planning with business-line senior leaders. The manager oversees product marketing budgets, monitors performance against plans, adjusts tactics, manages partner relationships, and ensures brand-consistent messaging across channels. The position also provides marketing guidance to sales teams and may supervise lower-level marketing personnel. This role works with internal and external stakeholders to build and implement marketing programs, campaigns, partnerships, events, and promotional materials. Programs may span direct mail, digital marketing, email, SEM, advertising, sponsorships, social media, media relations, and sales support. The manager evaluates campaign effectiveness and audience segmentation, develops customer-journey messaging, and presents acquisition and retention strategies to senior management. The position follows a hybrid schedule with three days on-site weekly. The starting base salary range is $76,195–$118,921, with annual bonus eligibility. AAA Club Alliance offers health benefits, paid time off and holidays, retirement matching, professional development and tuition reimbursement, volunteer opportunities, and additional membership and wellness benefits.

Requirements

Bachelor’s degree (BS/BA) in Marketing, Advertising, Business, or a related field; equivalent experience may be considered in lieu of a degree.
At least 7 years of applicable experience.
At least 5 years of experience with direct marketing, broad-based media, and digital marketing.
Comprehensive understanding of marketing principles and functions, consumer research, and methodologies for quantifying results.
Superior written and oral communication skills.
Ability to manage varied projects and tasks requiring significant interaction with people outside the department, and to adapt quickly to changing priorities.
Ability to interact with senior management.
Ability to multitask and manage multiple projects simultaneously.
Ability to analyze results and identify and implement strategies to improve business results.
Proven planning and budgeting skills.
Strong interpersonal and leadership skills.
High degree of professionalism and integrity.
Desktop computing skills, including standard business applications such as Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, and Adobe desktop publishing.
Ability to work as a team member with all levels of management, outside vendors, suppliers, and club partners.
Ability to mentor and lead others.

Responsibilities

Develop integrated membership marketing, campaign, and go-to-market strategies to drive acquisition, membership growth, and measurable business results.
Define campaign messaging, content, and promotional strategies that communicate AAA Membership value and improve conversion.
Lead end-to-end campaign activation across Marketing Centers of Excellence, business partners, and external agencies.
Identify and activate opportunities across AAA business lines and strategic partnerships to support membership acquisition and growth.
Provide direction and coaching to marketing associates and align team priorities with business goals.
Direct new and existing acquisition and retention campaigns using awareness and acquisition tactics to drive leads to ACA retail stores and partners.
Lead the strategy, development, and implementation of tactical marketing strategies.
Participate in strategic planning with business-line senior leaders and contribute to the vision and direction of product marketing programs.
Develop and implement marketing strategies and tactics to meet new sales and revenue goals and improve renewal rates.
Monitor new business results against plan by marketing tactic and respond to trends with revised tactics; work with business lines, sales managers, MBA, and external partners to measure, adjust, or develop programs.
Assess existing programs and recommend scalable, efficient strategies and tactics to drive growth across ACA.
Develop, manage, and balance the product marketing budget; work with stakeholders to deliver programs toward annual revenue goals and regularly communicate budget status to executive stakeholders.
Indirectly manage and direct ACA Marketing Partners, including MBA, eBusiness, and Account Teams; may directly supervise lower-level marketing personnel.
Oversee marketing messaging to ensure consistency with the brand, improve cost efficiency, and maximize internal and external resources across channels.
Partner with internal legal counsel to review marketing materials.
Work with agents, associates, sales managers, and business-line leadership to create business events, partnerships, and programs that generate exposure and revenue and maintain brand identity.
Own third-party partner relationships and build effective relationships that support business goals, Member experience, and day-to-day operations.
Build strategic alliances with internal and external organizations and media partners to optimize marketing efficiency.
Develop and implement product marketing materials with external organizational partners and internal and external teams, including direct mail, creative assets, email, and SEM programs; measure program effectiveness.
Oversee marketing services and external partner programs for the designated business line, including special events, advertising, direct response, sales support, digital activity, sponsorships, social media, media relations, internal incentives, client proposals, and problem solving.
Provide marketing expertise, counsel, and consultation to sales managers and agents.
Build partnerships within the broader Corporate Marketing Team to optimize marketing efforts.
Present strategies for acquiring new audiences and retaining existing audiences to senior management.
Use target-audience segmentation across marketing tactics to implement a multi-tiered acquisition strategy.
Coordinate dashboard metrics with AAA National and other stakeholders and coordinate tactical marketing programs with Corporate Marketing.
Communicate with outside vendors regarding advertising and marketing.
Develop and execute messaging based on the marketing customer journey: Awareness, Consideration, Conversion, and Optimization.
Perform other duties as assigned.

Benefits

Competitive annual salary with a starting base compensation range of $76,195–$118,921.
Annual bonus eligibility.
Hybrid schedule with three days on-site weekly.
Comprehensive health benefits, including medical, dental, and vision plan options.
Accrued paid time off, including 2+ weeks within the first year.
Paid holidays, including eight paid holidays.
401(k) plan with company match up to 7%.
Professional development opportunities and continual learning reimbursement up to $5,250 per year.
Tuition reimbursement.
Paid parental leave of up to two weeks.
Paid time off to volunteer, company-sponsored volunteer events, and one volunteer day per year.
Free AAA Premier Membership / free AAA Membership.
Health and Wellness Program.
Health Concierge Service.
Life insurance.
Short-term and long-term disability coverage.