Marketing Manager

Crimson Builders•Bedford, TX

21d

About The Position

The Marketing Manager develops and executes marketing, branding, communications, and social media strategies that support business development and financial performance goals. The role coordinates the appearance of company print and electronic materials, develops campaigns to generate customer insights, and monitors market changes and competitor marketing strategies to evaluate and adapt marketing positioning. The Marketing Manager works closely with the CMO and Sales Team, translating research into actionable recommendations for product or design strategy and conducting usability research. The role also participates in meetings as needed and performs other related duties.

Responsibilities

Develop social media strategy to ensure key marketing messages are successfully delivered.
Develop and execute marketing and branding initiatives that support the portfolio’s business development and financial performance goals.
Develop new communications strategies.
Manage and coordinate the appearance of all company-related print and electronic materials.
Develop and coordinate campaigns to create customer insights.
Keep abreast of changes in the market landscape and relevant issues to evaluate and adapt marketing positioning.
Work closely with the CMO and Sales Team by providing appropriate tools, materials, and presentations.
Maintain working knowledge of competitor marketing strategies.
Translate research results into actionable recommendations that impact product or design strategy.
Conduct usability research.
Participate in staff meetings, conference calls, and other meetings as needed.
Perform other incidental and related duties as required.