MARKETING MANAGER

BRODART CO • Williamsport, PA

159d • Onsite

About The Position

Brodart Co. is seeking a proactive, strategic, and data-driven Marketing Manager to lead its marketing team and accelerate growth across its books and furnishings divisions. The role directs omnichannel campaigns, maintains brand consistency, and advances the company’s digital-first strategy using data analytics to measure performance and grow e-commerce and print marketing.

The Marketing Manager oversees marketing staff and the day-to-day work of the team, including hiring, mentoring, coaching, and performance management. The position collaborates with sales on proposals and bids and with product management on new product launches. The role is based on-site in Williamsport, Pennsylvania, and is full-time and exempt. The schedule is 8:00 AM to 5:00 PM, Monday through Friday, with occasional travel for conventions and industry trade shows.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a highly related field.
• At least 5–7 years of progressive marketing leadership experience with a proven track record in revenue growth.
• 1–3 years of direct team management and supervisory experience.
• Proficiency with e-commerce platforms, content management systems (CMS), CRM software, and web analytics tools such as GA4.

Nice To Haves

• Prior marketing experience within the B2B SaaS, publishing, or manufacturing sectors.

Responsibilities

• Direct the implementation of comprehensive marketing plans to drive growth across print, web, and e-commerce channels.
• Manage, mentor, and coach the day-to-day operations of internal marketing staff, including hiring and performance management.
• Use modern marketing tools, CRMs, and web analytics to deliver, measure, and optimize campaign return on investment and content architecture.
• Analyze market research, competitor behavior, and consumer trends in the library sector and deliver actionable reporting.
• Partner with sales teams on high-stakes proposals and bids.
• Coordinate with product management to oversee successful new product launches.

Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) retirement plan.
• Competitive paid time off (PTO) and holiday schedule.
• Professional development opportunities and wellness initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level