Marketing Manager

Centennial Real Estate Company LLC•Paramus, NJ

25d

About The Position

The Marketing Manager plans and leads consumer marketing for assigned shopping center properties, developing the structures, systems, competencies, and values needed to increase traffic, retailer sales, and net operating income. The role manages day-to-day field marketing, working with the General Manager and Corporate Marketing on local plans, budgets, and corporate strategies and programs. The position develops and delivers annual events, manages digital content and social media, protects the company brand, supports retailers through communications and collaborative marketing, and builds community relationships. It evaluates marketing effectiveness using reporting, research, and analytical tools, and communicates results to ownership and corporate. Where applicable, the role also assists with daily Guest Services operations and the gift card program. The job includes administrative responsibilities such as correspondence, file maintenance, event agreements, and monthly and quarterly reports. The employee may be assigned other related duties and special projects. Travel is minimal. The role rotates weekend duty with mall management staff, may require varied shifts, and supports emergency response needs around the clock, preferably with a response time under 30 minutes, subject to stated leave and coverage exceptions.

Requirements

Bachelor’s degree preferred.
3–4 years of industry, marketing, or related digital experience preferred.
Passion for retail reinvention and evolution.
Comfort working in a fast-paced, highly dynamic work environment.
Creative, strategic, and analytical thinking skills.
Excellent interpersonal, organizational, time-management, oral, and written communication skills.
Ability to work and learn independently and as part of a team.
Ability to self-start, manage multiple projects and tasks, and establish priorities.
Experience managing digital and social media platforms.
Strong attention to detail and follow-through.
Strong people skills and problem-solving and time-management abilities.
Ability to manage budgets and solid accounting skills.
Understanding of public relations strategy and execution.
Proficiency with computer tools, including Microsoft Office Suite; Canva preferred.
Ability to read and understand standard business documentation, including contract language.
Submission of a writing sample is required.
Minimal travel.
Willingness and ability to work varying schedules, including weekends and potentially evenings and public holidays.
Ability to perform the essential duties satisfactorily; reasonable accommodations may be made for individuals with disabilities.

Nice To Haves

Bachelor’s degree.
3–4 years of industry, marketing, or related digital experience.
Proficiency with Canva.

Responsibilities

Support and activate consumer promotional concepts, services, and marketing programs.
Partner with the General Manager and Corporate Marketing to create local marketing plans and budgets, manage spending within approved parameters and timelines, and align activities with overall marketing objectives.
Develop and execute annual events that reflect the property’s positioning and local market, support tenant sales, and position the center as an entertainment destination.
Coordinate with merchants on event participation, schedules, and instructions; photograph and document events and follow up afterward.
Create, curate, and manage digital content, including website updates, weekly email blasts, and social media posts; ensure content is accurate and valuable, encourage consumer interaction, and engage with consumers online where appropriate.
Support and enforce brand guidelines and visual merchandising standards, including monitoring common areas and consumer messaging.
Develop center directories and maintain window displays and center décor.
Maintain, update, and distribute retailer and marketing promotional materials.
Analyze and follow up on events and marketing programs; evaluate their impact on sales, consumer response, tenant success, and community support; and communicate results to ownership and corporate.
Build local business and consumer relationships and work with internal and external stakeholders on sales-oriented programs and initiatives.
Maintain tenant communication and partnerships, review retailers’ marketing approaches, develop collaborative marketing efforts, and provide regular interaction through monthly newsletters and retailer meetings.
Work with the General Manager and Corporate Marketing to develop marketing initiatives and tools that support retailer partners and their sales goals.
Perform marketing department administrative work, including correspondence, file maintenance, event agreements, and monthly and quarterly reports.
Measure marketing effectiveness through reporting, research programs, and analytical tools.
Develop community alliances, loyalty, and engagement through media and public relations and strategic partnerships.
Where applicable, assist with Guest Services operations and the gift card program, including retailer training, consumer promotion, and corporate gift card orders.
Perform other duties and special projects as requested.