Marketing Manager

Omni Hotels & Resorts•Fort Lauderdale, FL

About The Position

The Marketing Manager at Omni Fort Lauderdale Hotel executes proactive, measurable marketing initiatives to drive revenue, strengthen guest engagement, and increase the hotel's awareness in local, regional, and national markets. Reporting to the Director of Marketing, the role supports day-to-day execution of the hotel's marketing strategy, including creative projects, advertising campaigns, media and influencer relations, marketing events, promotional partnerships, and marketing resources. The manager serves as a liaison between the Marketing Department, hotel operations teams, external agencies, and creative partners, ensuring work is delivered efficiently and consistently with Omni Hotels & Resorts brand standards. The position manages advertising and promotional campaigns; photography, videography, and creative productions; media, influencer, content creator, and VIP visits; marketing assets and collateral; digital marketing and communications; partnerships, community relations, and events; and project, budget, reporting, and administrative workflows. The role requires independent project ownership, coordination across hotel departments and external vendors, and support for marketing performance analysis and leadership presentations. The ideal candidate is organized, detail-oriented, proactive, and capable of managing multiple priorities in a fast-paced hospitality environment. The role requires a flexible schedule, including evenings, weekends, and holidays as needed, and may require up to 5% travel. Physical requirements include moving objects up to 20 pounds, standing, walking, or sitting for extended periods, and repetitive telephone and computer use.

Requirements

At least 2–3 years of experience in marketing, public relations, communications, or a related field.
Strong project management and organizational skills, including the ability to independently manage multiple projects, vendors, deadlines, and competing priorities.
Excellent written and verbal communication skills, including copywriting, proofreading, presentation development, and cross-departmental collaboration.
Strong attention to detail, proactivity, self-motivation, problem-solving, accountability, and ability to work independently.
Proficiency in Microsoft Office 365, particularly Excel and PowerPoint, including consolidating data from multiple sources, maintaining reporting systems, and preparing executive-level presentations.
Ability to work a flexible schedule, including evenings, weekends, and holidays as needed for events and productions.
Ability to move, bend, lift, carry, push, pull, and place objects weighing up to 20 pounds.
Ability to stand, walk, or sit for extended periods or an entire work shift, and perform repetitive telephone and computer use for extended periods.

Nice To Haves

Hospitality or luxury hotel experience is strongly preferred.
A bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or a related field is preferred.
Experience coordinating photography or video productions, marketing events, advertising campaigns, media relations, or influencer collaborations.
Familiarity with Canva, Adobe Creative Cloud, digital asset libraries, social media platforms, and project management tools.
Monday.com experience is a plus.

Responsibilities

Execute marketing initiatives and promotional campaigns to generate revenue, increase brand awareness, and strengthen the hotel's presence in local, regional, and national markets.
Manage local and print advertising campaigns, including publication relationships, creative development, copywriting, artwork submissions, production specifications, deadlines, and approvals.
Maintain an advertising calendar and assess opportunities based on audience reach, brand alignment, and potential return on investment.
Coordinate hotel promotions, seasonal campaigns, packages, and special offers with the Director of Marketing and relevant departments.
Support marketing initiatives across guestrooms, dining outlets, spa, recreation, meetings and events, and other revenue-generating areas.
Ensure advertising and promotional materials meet Omni Hotels & Resorts brand standards and approval processes.
Project-manage and serve as the onsite contact for hotel photography, videography, and marketing content productions, overseeing planning, schedules, talent, vendors, locations, onsite logistics, reviews, revisions, approvals, and asset organization.
Coordinate and execute media, influencer, content creator, and marketing-related VIP visits, including hosted stays, property tours, interviews, and promotional collaborations.
Manage visit logistics and coordinate with hotel departments; track media and influencer deliverables and follow up after visits.
Maintain relationships with the public relations agency, corporate communications, media representatives, influencers, and community partners, and support media requests and public relations initiatives.
Own and maintain organized marketing content libraries, including photography, video, logos, approved messaging, brand assets, and promotional materials.
Keep marketing assets current, accurately labeled, archived, and compliant with brand and usage guidelines; identify content gaps and coordinate new assets.
Coordinate the development, proofreading, production, and distribution of marketing collateral, and maintain related records and inventory.
Build working relationships with hotel operations leaders and serve as the Marketing Department liaison to Food & Beverage, Spa, Recreation, Front Office, Housekeeping, Sales, Catering, and other departments.
Communicate with department leaders to identify events, promotions, programming, operational updates, and marketing opportunities; coordinate project requirements and deliverables across departments.
Provide hands-on support for onsite marketing activities and identify opportunities to promote the hotel's amenities, dining, guest experiences, and unique offerings.
Support digital marketing initiatives, including website updates, email campaigns, social media, online listings, and digital advertising.
Coordinate with corporate marketing, digital agencies, and external partners; maintain current hotel information across websites, directories, platforms, and promotional channels.
Assist with digital copywriting, proofreading, content development, creative coordination, social media planning, onsite content capture, reporting, and performance tracking.
Support social media management across Meta (Facebook and Instagram) and LinkedIn with agency partners, including planning, coordination, scheduling, engagement monitoring, and performance tracking.
Plan, coordinate, and execute marketing events, promotional activations, media experiences, and special initiatives, including event logistics, vendor coordination, creative materials, departmental communications, and onsite execution.
Coordinate promotional partnerships, sponsorships, community initiatives, and industry events, ensuring marketing commitments are fulfilled and maintaining relationships with community and tourism partners.
Manage assigned marketing projects from planning through execution, maintain timelines and task tracking, and provide progress updates to the Director of Marketing.
Assist with stakeholder meetings, executive presentations, and leadership reviews by compiling marketing data and preparing presentation materials and supporting documents.
Coordinate vendor proposals, estimates, purchase orders, invoice coding, and payment processing according to hotel procedures.
Assist in tracking marketing expenditures against the approved budget and maintain records of contracts, vendor agreements, and promotional commitments.
Maintain centralized marketing reporting systems by collecting, consolidating, and organizing data from vendor and agency reports, ensuring accuracy, consistency, and timely updates.
Support campaign recaps, marketing performance reports, presentations, and departmental communications, and maintain organized filing systems in compliance with corporate marketing, purchasing, and accounting procedures.