Marketing Manager

Park Place Finance, LLC • Austin, TX

12d • Onsite

About The Position

Park Place Finance is a fast-growing nationwide private lender specializing in fix-and-flips, ground-up construction, and DSCR loans. The company describes its culture as high-performance and entrepreneurial, with an emphasis on teamwork, celebrating wins, health, wealth, and professional development.

The Marketing Manager is a hands-on role responsible for marketing strategy and execution. The role owns HubSpot and marketing operations, manages paid advertising and social media, creates content and sales collateral, coordinates conferences and events, and develops plans to support new loan products and market growth. The Marketing Manager works with the sales team on lead handling and follow-up, brings ideas to senior leadership, and reports results monthly.

Requirements

• At least 3 years of hands-on marketing experience, including managing campaigns end to end.
• Current or recent marketing experience in the lending industry, such as private lending, hard money, mortgage, or real estate finance.
• Advanced HubSpot experience with workflows, email, lists, reporting, and CRM administration.
• Proven results running paid advertising campaigns on Google, Meta, and/or LinkedIn, with budget ownership.
• Experience managing business social media accounts and growing engagement.
• Strong writing skills and a portfolio of content and design work.
• Working knowledge of Canva, Adobe Creative Suite, or similar design tools.
• Comfort with analytics, including Google Analytics and HubSpot reports, and making data-informed decisions.
• Organized, self-directed, and able to manage several projects at once.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Nice To Haves

• HubSpot certifications.
• Familiarity with marketing to real estate investors, brokers, and builders.
• Understanding of compliance considerations in financial services advertising.
• Experience with event marketing and trade shows.
• Basic website management experience, such as WordPress or similar.

Responsibilities

• Own HubSpot as the primary marketing platform, including CRM hygiene, lists, segmentation, workflows, and lead scoring.
• Build and send email campaigns and automated nurture sequences for borrowers, brokers, and investors.
• Build reports and dashboards tracking lead sources, pipeline, and campaign ROI.
• Partner with sales to ensure leads are routed, followed up, and tracked consistently.
• Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Manage advertising budgets, targeting, A/B tests, and bid strategy to lower cost per lead.
• Track website and landing-page conversion rates to understand what drives applications.
• Manage the social media calendar and channels, including posting, engagement, and growth.
• Create social posts, email copy, blog articles, case studies, and website updates.
• Design flyers, one-pagers, rate sheets, event materials, and other print and digital collateral.
• Maintain consistent branding across Park Place and Competitive Edge Lending.
• Manage the company's conference calendar, including researching, selecting, and registering for industry events.
• Purchase and coordinate exhibitor booths and sponsorships, including booth design, displays, and giveaways.
• Book travel for attending staff, including flights, hotels, and ground transportation.
• Manage event budgets, deadlines, and vendor logistics from registration through follow-up.
• Coordinate post-event lead follow-up with the sales team.
• Develop go-to-market plans for new loan products and new markets.
• Plan and promote events, sponsorships, and broker outreach initiatives.
• Review existing campaigns, identify weak spots, and improve them within budget.
• Bring ideas to senior leadership and report results monthly.

Benefits

• 100% company-paid employee health insurance coverage on the company's preferred plan.
• 401(k) with a 4% company match.
• 15 days of PTO during the first year, with additional PTO added for each year of tenure.
• 8 paid company holidays.
• Company-provided computer.
• Office space.
• On-site fitness center.
• Paid downtown parking.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level