Account Executive, Home Health

BAYADA Home Health Care • Fort Wayne, IN

6d

About The Position

BAYADA Home Health Care is seeking a relationship-focused Marketing Manager to grow its home health presence in Fort Wayne and surrounding communities. In this community-facing role, the position builds partnerships with healthcare professionals and local organizations, connects people with home health services, and helps establish BAYADA as a trusted provider and employer in the area. The work is guided by The BAYADA Way: compassion, excellence, and reliability.

The role collaborates with the Area Sales Director and area team to develop marketing goals and plans, track outreach and relationship-building activity, monitor referral and admission trends, and adjust outreach to identify growth opportunities. The relationships developed help individuals and families learn about home health care and available support, contributing to BAYADA’s presence in the community and its commitment to high-quality care.

Requirements

• Four-year college degree.
• At least two years of healthcare experience.
• Strong interpersonal and communication skills, with the ability to build trust and maintain productive relationships.
• Ability to set goals, follow through, and achieve results.
• Initiative and a record of successfully taking on additional responsibility.
• Comfort using standard computer applications and keeping activity and contact information organized.
• Ability to read, write, and communicate effectively in English.
• Commitment to compassionate, reliable, high-quality service and the values of The BAYADA Way.

Nice To Haves

• Sales experience in healthcare is preferred.

Responsibilities

• Build and grow relationships with new and existing referral sources, community agencies, professional and civic organizations, and local business networks.
• Represent BAYADA and promote its home health services throughout the Fort Wayne community.
• Plan, participate in, and follow through on community events, including health fairs and screenings.
• Stay informed about local events and opportunities to introduce the community to BAYADA’s services.
• Partner with the Area Sales Director to develop marketing goals, strategy, and plans, and review progress regularly.
• Track marketing activity and relationship-building efforts, maintain accurate contact information, and use results to guide follow-up.
• Monitor referral and admission trends, identify growth opportunities, and adjust outreach in collaboration with the area team.
• Help position BAYADA as a provider and employer of choice while demonstrating compassion, excellence, and reliability.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager